Is mens flannel shirts long sleeve profitable to sell on Amazon United States?

The niche generates $406K/yr across 194 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is -46.7%. Flapen's verdict: Skip it (41/100).

How competitive is the mens flannel shirts long sleeve niche?

42 brands and 75 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in mens flannel shirts long sleeve?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Shrinkage Resistance. The return rate is 10.9% — above our launch gate.

When does demand for mens flannel shirts long sleeve peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 16.8× the quietest.

What does it cost to enter the mens flannel shirts long sleeve niche?

Listings span $9.09–$162.37; the average listing price is $27.34 (sweet spot $15–$100). The average incumbent carries 25,574 reviews — the moat a new listing must climb.

Mens Flannel Shirts Long Sleeve

Skip it

Soft demand (-46.7% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible15%

top-5 click share — an open shelf

Avg price

Incredible$27.34

avg listing price — sweet spot $15–$100

Market size

Good$406K

$406K/yr · 5.1M searches

Price range

Good$9.09–$162.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad25,573.85

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.9%

return rate — above 5% kills the launch gate

Growth

Bad-46.7%

90-day search growth — must beat 0% to launch

Signals High Returns

Is mens flannel shirts long sleeve profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mens flannel shirts long sleeve is a $406K/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

mens flannel shirts long sleeve market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: $820K–$1.1M; units × avg price
Conversion rate: 0.3%
Avg BSR: #633
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 3.0%
Avg brand age: 40 months
Avg seller age: 155 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

Top-5 brand share

73%

Top 20: 94%

Top-5 click share

15%

Top 20: 38%

Open market

24%

Amazon Essentials30%
Legendary Whitetails29%
Dubinik6%
CHYRII4%
Alimens & Gentle3%
Kinglaman3%

mens flannel shirts long sleeve demand & seasonality

Weekly Amazon search volume, last 104 weeks — -46.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 16.8×

Open Trend

Top mens flannel shirts long sleeve search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

flannel497K/yr -22.8%0.2% conv.
legendary whitetails mens591K/yr -57.5%0.2% conv.
plaid shirt193K/yr +9.1%0.1% conv.
mens flannel shirts long sleeve808K/yr -70.7%0.5% conv.
mens flannel shirt395K/yr -30.1%0.4% conv.
flannel shirt264K/yr -27.0%0.3% conv.
mens flannel467K/yr -52.1%0.3% conv.
mens flannel shirts349K/yr -57.4%0.5% conv.
shirt jacket for men145K/yr -44.0%0.1% conv.
legendary whitetails132K/yr -31.3%0.1% conv.

All search terms

Top mens flannel shirts long sleeve products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Cedarwood Plaid X-Large

Legendary Whitetails$31.684.6★100,740 rev

Kinglaman 3 Pack Mens Flannel Shirt Long Sleeve Plaid Shirts Casual Button Down Buffalo Plaid Checkered Cotton Jacket 1 Black-red 1 Black-Blue 1 Black-Gray Large

Kinglaman$37.324.6★1,823 rev

Amazon Essentials Mens Relaxed-Fit Long-Sleeve Flannel Shirt Dark Burgundy Black Check Plaid XX-Large

Amazon Essentials$18.424.4★288 rev

Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Army Large

Legendary Whitetails$33.514.6★100,740 rev

Amazon Essentials Mens Regular Fit Long-Sleeve Flannel Shirt Soft Brushed Cotton Lightweight yet Warm Black Blue Grey Tartan Plaid Large

Amazon Essentials$16.074.6★59,632 rev

Newest

by launch date

Amazon Essentials Mens Relaxed-Fit Long-Sleeve Flannel Shirt Dark Burgundy Black Check Plaid XX-Large

Amazon Essentials$18.42288 rev

9mo ago

Amazon Essentials Mens Relaxed-Fit Long-Sleeve Flannel Shirt Dark Olive Blue Simple Plaid Large

Amazon Essentials$22.55288 rev

9mo ago

Legendary Whitetails Mens Long Sleeve Fleece Button Up Shirt True Night Plaid LRG

Legendary Whitetails$15.552,846 rev

1y ago

Kinglaman 3 Pack Mens Flannel Shirt Long Sleeve Plaid Shirts Casual Button Down Buffalo Plaid Checkered Cotton Jacket 1 Black-red 1 Black-Blue 1 Black-Gray Large

Kinglaman$37.321,823 rev

2y ago

Mens Flannel Shirts Long Sleeve Flannel Shirt for Men Button Down Long Sleeve Shirts Regular Fit Mens Plaid Flannel Shirt Mens Casual Button Down Shirts Large Grey/Black

Srysrfp$15.26486 rev

2y ago

What reviews say buyers love and hate about mens flannel shirts long sleeve

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fit like a glove”

Quality-Overall15%

“High quality shirt”

Warmth8%

“Keeps you warm”

Comfort-Overall8%

“Feels comfortable”

Soft Feel5%

“Soft feel material”

Color5%

“Great color choices”

Value For Money5%

“Great value”

Material Quality4%

“Excellent material”

Weight Light3%

“Light and comfortable flannel shirts”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

Size-Overall21%

“To long”

Quality-Overall8%

“Low Quality”

Shrinkage Resistance6%

“shrink a little”

Sleeve Fit5%

“Fits weird in the sleeves”

Material Quality4%

“The material is of extremely low quality”

Color3%

“A wrong color was delivered”

Thickness3%

“Its a little thinner than I would like”

Pockets/Compartments2%

“pockets too small”

Stitch/Finish/Polish2%

“seams ripped”

Value For Money2%

“Waste of money”

Top return reasons

Size-Overall48%

Sleeve Fit8%

Length8%

Chest Fit6%

Color5%

Material Quality5%

Shoulder Fit3%

Arm Fit2%