Mens Flannel Robe
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.11avg listing price — sweet spot $15–$100
Price range
Incredible$18.84–$87.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,762.87avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-39.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 97K searches
Is mens flannel robe profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mens flannel robe is a $8K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
mens flannel robe market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $27K–$36K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #237
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 79%
- Out of stock
- 28.7%
- Avg brand age
- 53 months
- Avg seller age
- 196 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
19
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
39%
Top 20: 77%
Open market
27%
- Zerbala18%
- FashGudim18%
- AMERICAN HEAVEN15%
- PAVILIA9%
- John Christian7%
- Noble Mount6%
mens flannel robe demand & seasonality
Weekly Amazon search volume, last 78 weeks — -39.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.0×
Top mens flannel robe search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mens flannel robe34K/yr
- flannel robe men19K/yr
- mens plaid robe10K/yr
- mens flannel robes7K/yr
- mens flannel bathrobe6K/yr
- flannel mens robe6K/yr
- mens robe flannel6K/yr
- mens flannel robes with pockets6K/yr
- mens bathrobes flannel2K/yr
Top mens flannel robe products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zerbala Mens Flannel Robe Knee Length Plaid Bathrobe L Green
Zerbala$35.904.3★211 rev
AMERICAN HEAVEN Mens Flannel Fleece Robe | Soft Cotton Shawl Collar Full Length Plaid Robe (Small-Medium Navy/Grey Plaid)
AMERICAN HEAVEN$27.654.5★75 rev
FashGudim Mens Buffalo Plaid Robe Cotton Flannel Shawl Collar Bathrobe Lightweight Kimono Loungewear Sleepwear (Black & Blue XXL)
FashGudim$31.154.3★1,327 rev
PAVILIA Mens Fleece Robe Plush Shawl Collar Bathrobe Warm Soft Plaid Red Robe for Men
PAVILIA$27.054.6★4,239 rev
John Christian Mens Fleece Robe Scottish Black Watch Tartan (L/XL)
John Christian$42.314.5★1,776 rev
Newest
by launch date
Andrew Scott Mens Robe with Hoodie| Cotton Flannel Brush Plaid | All Season | Full Length House Robe
Andrew Scott$32.09745 rev
MissNina Mens Plush Hooded Bathrobe Winter Warm Fleece Robes Soft Flannel Long Robes with Pockets Full Length
MissNina$25.09435 rev
FashGudim Mens Buffalo Plaid Robe Cotton Flannel Shawl Collar Bathrobe Lightweight Kimono Loungewear Sleepwear (Black & Grey 5XL)
FashGudim$29.021,327 rev
FashGudim Mens Buffalo Plaid Robe Cotton Flannel Shawl Collar Bathrobe Lightweight Kimono Loungewear Sleepwear (Black & Grey S/M)
FashGudim$29.521,327 rev
FashGudim Mens Buffalo Plaid Robe Cotton Flannel Shawl Collar Bathrobe Lightweight Kimono Loungewear Sleepwear (Black & Grey 4XL)
FashGudim$29.351,327 rev
Trending
90-day click momentum
AMERICAN HEAVEN Mens Flannel Fleece Robe | Soft Cotton Shawl Collar Full Length Plaid Robe (2X-Large - 3X-Large White/Blue Plaid)
AMERICAN HEAVEN$30.494.7★
AMERICAN HEAVEN Mens Flannel Fleece Robe | Soft Cotton Shawl Collar Full Length Plaid Robe (Small-Medium Navy/Grey Plaid)
AMERICAN HEAVEN$27.654.5★
Andrew Scott Mens 2 Pack Long Sleep -Sauna Robe / 100% Cotton Flannel Brush Warm Bathrobe (2 Pack- Red/Black Forrest/Black Plaids Large-X-Large)
Andrew Scott$46.864.5★
Amazon Essentials Mens Lightweight Waffle Robe (Available in Big & Tall) Charcoal Heather X-Large-XX-Large
Amazon Essentials$23.274.6★
FashGudim Mens Buffalo Plaid Robe Cotton Flannel Shawl Collar Bathrobe Lightweight Kimono Loungewear Sleepwear (Black & Grey S/M)
FashGudim$29.524.3★
What reviews say buyers love and hate about mens flannel robe
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable”
“Fits great”
“Stays soft and Fluffy”
“Great for those who get cold easily”
“I was surprised by the fantastic quality of this robe”
“Worth your money”
“it is made of very comfortable fabric”
“not too heavy”
“Great color”
“fluffy after multiple washes”
What buyers complain about
“Far too big”
“The material clings to you”
“Cheap”
“Looks used and was missing the robe belt”
“Sleeves to long”
“The arms are a couple inches too long for me”
“Not as pictured”
“I should have been more careful with the washing”
“It was to long and too wide, I am a male 197 lbs and 5ft 8in it wasn't close to a good fit”
“Why put that stink all over a robe”
Top return reasons
Common mens flannel robe questions
- Is mens flannel robe profitable to sell on Amazon United States?
- The niche generates $8K/yr across 47 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -39.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the mens flannel robe niche?
- 19 brands and 19 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in mens flannel robe?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 4.8%.
- When does demand for mens flannel robe peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 14.0× the quietest.
- What does it cost to enter the mens flannel robe niche?
- Listings span $18.84–$87.62; the average listing price is $36.11 (sweet spot $15–$100). The average incumbent carries 3,763 reviews — the moat a new listing must climb.