Mens Flannel Pajamas

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

123K

Growth, 90 days vs prior 90

-14.4%

Conversion, latest week

1.5%

Market size, estimated

$41Ka year

Peak month

December13.3× the quietest month

Top search term

hanes mens pajama pants22K searches a year

Listings sell for $21.66 on average, from $9.49 to $44.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.66 that is $0 to $2K a year per listing.

Average price

$21.66inside the $15 to $100 sweet spot

Price range

$9.49–$44.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.1%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #407 within Sleep & Lounge. It carries 8,471 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

9.8%

Average rank

#407in Sleep & Lounge

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

8,471per listing

Listings tracked

85

16 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

7Amazon's first-year sales bar

Average brand age

36 months