Is mens fall shirts profitable to sell on Amazon United States?

The niche generates $53K/yr across 81 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is +15.7%. Flapen's verdict: Skip it (45/100).

How competitive is the mens fall shirts niche?

23 brands and 31 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in mens fall shirts?

Top complaints mined from reviews: Size-Overall, Wrinkles, Material Quality. The return rate is 11.2% — above our launch gate.

When does demand for mens fall shirts peak?

Demand peaks in Sep–Oct; the busiest month runs 16.5× the quietest.

What does it cost to enter the mens fall shirts niche?

Listings span $10.37–$37.56; the average listing price is $19.90 (sweet spot $15–$100). The average incumbent carries 7,283 reviews — the moat a new listing must climb.

Mens Fall Shirts

Skip it

High returns (11.2%) — this niche doesn't clear our bar today.

Competition

Great23%

top-5 click share — an open shelf

Avg price

Great$19.90

avg listing price — sweet spot $15–$100

Price range

Great$10.37–$37.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+15.7%

90-day search growth — must beat 0% to launch

Review moat

Bad7,283.41

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$53K

$53K/yr · 460K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.2%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

Is mens fall shirts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mens fall shirts is a $53K/yr Amazon United States market (460K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 45/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

mens fall shirts market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $50K–$60K; units × avg price
Conversion rate: 0.6%
Avg BSR: #241
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 2.8%
Avg brand age: 42 months
Avg seller age: 164 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

23%

Top 20: 53%

Open market

31%

J.VER17%
Alimens & Gentle15%
Amazon Essentials13%
ROUWELL13%
Alex Vando6%
PJ PAUL JONES6%

mens fall shirts demand & seasonality

Weekly Amazon search volume, last 92 weeks — +15.7% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 16.5×

Open Trend

Top mens fall shirts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

button up shirt men long sleeve28K/yr +53.7%0.4% conv.
mens button down shirt long sleeve24K/yr -3.5%0.3% conv.
mens button up long sleeve15K/yr +58.6%0.1% conv.
mens long sleeve button up20K/yr +2.5%0.3% conv.
mens button down long sleeve15K/yr +67.0%0.3% conv.
full sleeve shirts men12K/yr +60.2%0.0% conv.
button up long sleeve shirt men13K/yr +36.1%0.3% conv.
men long sleeve button down shirt15K/yr -7.0%0.2% conv.
long sleeve button down men16K/yr -8.3%0.4% conv.
long sleeve shirts for men button up17K/yr -19.6%0.3% conv.

All search terms

Top mens fall shirts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ROUWELL Black Dress Shirt for Men Long Sleeve Wrinkle Free Stretch Non Iron Business Formal Work Button Down Shirts L

ROUWELL$15.334.6★1,131 rev

DELCARINO Mens Oxford Shirts Long Sleeve Slim Fit Lightweight Casual Button Down Shirts with Pocket Green Large

DELCARINO$17.824.3★743 rev

ROUWELL Mens White Dress Shirt Long Sleeve Non Iron Wrinkle Free Stretch Business Office Wedding Button Down Shirts L

ROUWELL$15.274.6★1,011 rev

J.VER Mens Dress Shirts Cotton Stretch Long Sleeve Solid Formal Shirt Business Stain Shield Casual Button Down Shirts Black Medium

J.VER$18.644.5★5,557 rev

JEMITOP Mens Classic Lightweight Oxford Button Down Collar Shirts Business Casual Slim Fit Long Sleeve Dress Shirt with Pocket Dark Grey L

JEMITOP$18.374.4★173 rev

Newest

by launch date

Long Sleeve Classic Woven Shirt Burnt Olive Large

Wrangler Authentics$26.8211,444 rev

3mo ago

Alimens & Gentle Mens Cotton Linen Textured Shirt Long Sleeve Button Down Shirts Casual Summer Beach Wedding Tops with Pocket White Large

Alimens & Gentle$19.66304 rev

6mo ago

JEMITOP Mens Classic Lightweight Oxford Button Down Collar Shirts Business Casual Slim Fit Long Sleeve Dress Shirt with Pocket Dark Grey L

JEMITOP$18.37173 rev

7mo ago

ROUWELL Mens White Dress Shirt Long Sleeve Non Iron Wrinkle Free Stretch Business Office Wedding Button Down Shirts L

ROUWELL$15.271,011 rev

9mo ago

ROUWELL Black Dress Shirt for Men Long Sleeve Wrinkle Free Stretch Non Iron Business Formal Work Button Down Shirts L

ROUWELL$15.331,131 rev

1y ago

What reviews say buyers love and hate about mens fall shirts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“Fit as expected”

Quality-Overall15%

“Decent quality”

Material Quality9%

“the material is lightweight”

Comfort-Overall6%

“Quality and comfort”

Value For Money6%

“Worth it”

Color3%

“vibrant color”

Advertised Vs Actual Product2%

“Exactly as Advertised”

Soft Feel2%

“The material is soft and breathable”

Wrinkle2%

“Wrinkle free”

Shape/Style1%

“Flattering”

What buyers complain about

Size-Overall20%

“Runs Large”

Wrinkles7%

“Very wrinkled”

Material Quality7%

“The material silky bad”

Quality-Overall7%

“Poor quality”

Color3%

“the color is nothing like the picture”

Advertised Vs Actual Product3%

“a bit misleading”

Stretchability/Expandability/Elasticity2%

“The shirt does have a very little stretch compared to a normal shirt”

Product Condition2%

“it arrived looking clearly used”

Durability2%

“it just falls apart”

Thickness2%

“really sheer”

Top return reasons

Size-Overall46%

Material Quality9%

Sleeve Fit8%

Chest Fit7%

Length4%

Neck Fit4%

Shoulder Fit2%