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Mens Fall Fashion

Fail

Demand is soft, at -45.5% this quarter, so Mens Fall Fashion is a Fail.

Flapen Score
28
28 / 100
Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$32K/yr629K searches / yr
90-day growth
-45.5%search demand this quarter
Competition
50%top-5 click share · 10 brands · 59 sellers

Flapen Score

Mens Fall Fashion against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Fall Fashion is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Fall Fashion market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Fall Fashion 629K times last year and spent an estimated $32K. The top 5 brands take 93% of clicks. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
629K
Growth, 90 days vs prior 90
-45.5%
Conversion, latest week
0.3%
Market size, estimated
$32Ka year
Top search term
comfort colors sweatshirt387K searches a year

02 · Price

A sale here is worth $19.63.

Listings sell for $19.63 on average, from $9.41 to $50.32. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.63 that is $0 to $2K a year per listing.

Average price
$19.63inside the $15 to $100 sweet spot
Price range
$9.41–$50.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #1,273 within Active Sweatshirts. It carries 16,134 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#1,273in Active Sweatshirts
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
16,134per listing
Listings tracked
32

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mens Fall Fashion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

59

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

50%

Top 20: 84%

Open market

5%

  • Brand 164%
  • Brand 222%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

Mens Fall Fashion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 9.7× · 8 of 12 months tracked

Search terms

Top Mens Fall Fashion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • comfort colors sweatshirt387K/yr
  • comfort colors crewneck21K/yr
  • amazon basics men19K/yr
  • comfort color sweatshirt20K/yr
  • comfort colors crewneck sweatshirt23K/yr
  • comfort colors sweatshirts15K/yr
  • amazon essentials men clothing8K/yr
  • amazon basics mens10K/yr
  • comfort color sweatshirts13K/yr
  • amazon essentials men clothes9K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Fall Fashion

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
7.9%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mens Fall Fashion questions

Answered from the same tracked data.