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Mens Easter

Fail

Demand is soft, at -92.9% this quarter, so Mens Easter is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$3K/yr108K searches / yr
90-day growth
-92.9%search demand this quarter
Competition
46%top-5 click share · 19 brands · 150 sellers

Flapen Score

Mens Easter against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Easter is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Easter market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Easter 108K times last year and spent an estimated $3K. The top 5 brands take 54% of clicks. Demand peaks in Mar–Apr. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -92.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-92.9%
Conversion, latest week
0.3%
Market size, estimated
$3Ka year
Peak month
April58.0× the quietest month
Top search term
basket stuffers for men21K searches a year

02 · Price

A sale here is worth $9.67.

Listings sell for $9.67 on average, from $4.14 to $24.88. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $9.67 that is $0 to $967 a year per listing.

Average price
$9.67under the $15 to $100 sweet spot
Price range
$4.14–$24.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$967
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #278 within Accessories. It carries 31,030 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#278in Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
31,030per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mens Easter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

150

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

46%

Top 20: 100%

Open market

41%

  • Brand 118%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 65%

Demand

Mens Easter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 58.0×

Search terms

Top Mens Easter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • basket stuffers for men21K/yr
  • mens gift basket stuffers13K/yr
  • easter gifts for him13K/yr
  • mens easter15K/yr
  • easter men8K/yr
  • easter gifts men7K/yr
  • easter for him8K/yr
  • easter gift men4K/yr
  • men easter6K/yr
  • easter basket stuffers for boyfriend4K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Easter

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.5%of orders come back
“Very strong chemical smell”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mens Easter questions

Answered from the same tracked data.