Mens Dress Shirts

Shoppers searched for this 31.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.

Searches, last 12 months

31.1M

Growth, 90 days vs prior 90

+18.1%

Conversion, latest week

0.8%

Market size, estimated

$4.9Ma year

Peak month

December2.3× the quietest month

Top search term

polo shirts for men5.3M searches a year

Listings sell for $21.03 on average, from $6.91 to $61.86. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 1,000 to 1,250 of them. At $21.03 that is $21K to $26K a year per listing.

Average price

$21.03inside the $15 to $100 sweet spot

Price range

$6.91–$61.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

1,000–1,250

Revenue per listing a year

$21K–$26K

Returns

7.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #115 within Active Shirts & Tees. It carries 6,812 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#115in Active Shirts & Tees

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

6,812per listing

Listings tracked

157

24 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

14Amazon's first-year sales bar

Average brand age

25 months