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Mens Deals

Fail

The top 5 brands take 100% of clicks, so Mens Deals is a Fail.

Flapen Score
24
24 / 100
Ranks 16,569 of 16,930 Clothing, Shoes & Jewelry niches · −21 vs the category median of 45
Market size
$7K/yr17K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
88%top-5 click share · 1 brands · 10 sellers

Flapen Score

Mens Deals against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Deals is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Deals market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Deals 17K times last year and spent an estimated $7K. One brand takes every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
2.5%
Market size, estimated
$7Ka year
Peak month
January3.6× the quietest month
Top search term
zitahli wallet for men4K searches a year

02 · Price

A sale here is worth $17.57.

Listings sell for $17.57 on average, from $9.31 to $28.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $17.57 that is $0 to $2K a year per listing.

Average price
$17.57inside the $15 to $100 sweet spot
Price range
$9.31–$28.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,686 within Wallets, Card Cases & Money Organizers. It carries 10,992 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,686in Wallets, Card Cases & Money Organizers
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
10,992per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Mens Deals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Mens Deals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Mens Deals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zitahli wallet for men4K/yr
  • zitahli wallet4K/yr
  • zitahli slim wallet for men6K/yr
  • zitahli2K/yr
  • mens business style pu leather wallet1K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Deals

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
5.2%of orders come back
“The band is tight”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mens Deals questions

Answered from the same tracked data.