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Mens Cream Sweater

Fail

Demand is soft, at -84.9% this quarter, so Mens Cream Sweater is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$20K/yr134K searches / yr
90-day growth
-84.9%search demand this quarter
Competition
25%top-5 click share · 15 brands · 20 sellers

Flapen Score

Mens Cream Sweater against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Cream Sweater is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Cream Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Cream Sweater 134K times last year and spent an estimated $20K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -84.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-84.9%
Conversion, latest week
0.6%
Market size, estimated
$20Ka year
Peak month
November52.3× the quietest month
Top search term
mens cream sweater45K searches a year

02 · Price

A sale here is worth $25.80.

Listings sell for $25.80 on average, from $14.41 to $88.82. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $25.80 that is $0 to $3K a year per listing.

Average price
$25.80inside the $15 to $100 sweet spot
Price range
$14.41–$88.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
16.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #808 within Sweaters. It carries 5,363 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#808in Sweaters
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
5,363per listing
Listings tracked
55

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mens Cream Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

20

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

25%

Top 20: 63%

Open market

13%

  • Brand 147%
  • Brand 215%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (9 brands, 13%)

Demand

Mens Cream Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 52.3×

Search terms

Top Mens Cream Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens cream sweater45K/yr
  • mens burgundy sweater28K/yr
  • mens knit sweaters12K/yr
  • green mens sweater21K/yr
  • mens tan sweater17K/yr
  • amazon mens sweater5K/yr
  • young mens sweaters8K/yr
  • sweaters for men clearance sale254/yr

Reviews and returns

What reviews say buyers love and hate about Mens Cream Sweater

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
16.7%of orders come back
“has a very strange fit”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mens Cream Sweater questions

Answered from the same tracked data.