Mens Costumes & Accessories
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Incredible16%top-5 click share — an open shelf
Growth
Incredible+127.1%90-day search growth — must beat 0% to launch
Avg price
Great$19.05avg listing price — sweet spot $15–$100
Price range
Great$5.70–$57.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,387.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 212K searches
Is mens costumes & accessories profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mens costumes & accessories is a $17K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 58/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mens costumes & accessories market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $24K–$29K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #34,931
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 71%
- Out of stock
- 17.2%
- Avg brand age
- 32 months
- Avg seller age
- 196 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
82 rising
Sellers
89
Top-5 brand share
27%
Top 20: 65%
Top-5 click share
16%
Top 20: 41%
Open market
69%
- YBHUO8%
- TIXMIE6%
- fat mummy4%
- ENVMENST4%
- Populus4%
- KYKU4%
mens costumes & accessories demand & seasonality
Weekly Amazon search volume, last 104 weeks — +127.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 110.7×
Top mens costumes & accessories search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- halloween hawaiian shirt29K/yr
- halloween button up shirt33K/yr
- halloween hawaiian shirts for men17K/yr
- mens halloween39K/yr
- halloween men28K/yr
- halloween for men12K/yr
- spooky shirts for men5K/yr
- mens halloween button up shirt10K/yr
- halloween clothes for men12K/yr
- halloween mens5K/yr
Top mens costumes & accessories products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mens Halloween Shirt Pumpkin Cartoon Print Hawaiian Short Sleeve Casual Button Down Shirts
YBHUO$22.844.5★157 rev
Halloween Button Up Shirts for Men Short Sleeve Funny Pumpkin Print Costumes Casual Hawaiian Shirt
Populus$9.504.4★72 rev
Size L Black Ghost Ghost Halloween Shirt Men Fun Pumpkins Skull Short Sleeve Button Down Hawaiian Holiday Shirts
BIRW$18.044.2★481 rev
Mens Hawaiian Skull Floral Shirt Short Sleeve Button Down Casual Tropical Shirt
TIXMIE$17.424.6★231 rev
Mens Hawaiian Skull Floral Shirt Short Sleeve Button Down Casual Tropical Shirt
TIXMIE$15.744.6★231 rev
Newest
by launch date
Giggling Getup Hawaiian Shirt for Men Casual Summer Beach Shirts Short Sleeve Button Down Ghost Printed (Black-L)
Giggling Getup$12.03214 rev
DFZ Pumpkin Hawaiian Shirts for Men Halloween Button Down Ghost Short Sleeve Shirt Costume BatTee Tee for Skull Party Top
DFZ$12.15755 rev
Halloween Button Up Shirts for Men Short Sleeve Funny Pumpkin Print Costumes Casual Hawaiian Shirt
Populus$9.5072 rev
SUIVRE Halloween Shirt Hawaiian Shirts for Women:Aloha Shirt Summer Beach Button Up Floral Blouses Short Sleeve Hawaii Tropical Outfits Tops(Black M)
SUIVRE$9.9148 rev
Mens Hawaiian Skull Floral Shirt Short Sleeve Button Down Casual Tropical Shirt
TIXMIE$17.42231 rev
Trending
90-day click momentumDFZ Pumpkin Hawaiian Shirts for Men Halloween Button Down Ghost Short Sleeve Shirt Costume BatTee Tee for Skull Party Top
DFZ$12.154.6★
YZMI Halloween Shirts for Men Hawaii Scary Halloween Night Tees Yellow M
YZMI$20.034.4★
Mens Hawaiian Skull Floral Shirt Short Sleeve Button Down Casual Tropical Shirt
TIXMIE$15.744.6★
Tropical Halloween Black Cat Hawaiian Shirt for Men Cat Lovers Gifts Mens Hawaiian Shirts Short Sleeve Button Down Shirt
ACEPrints$20.214.6★
ENVMENST Mens Halloween Button Up Shirt Fun Pumpkins Printed Casual Short Sleeve Hawaiian Aloha Shirts for Men(Pumpkin-XL)
ENVMENST$15.814.5★
What reviews say buyers love and hate about mens costumes & accessories
What buyers praise and complain about, mined from review topics.What buyers love
“Mask fits well”
“Good quality, easy care, excellent price”
“Super comfortable”
“it kept my face warm all day”
“doesnt feel bulky”
“Worth the Money”
“Durable product”
“great material very soft”
“Great smelling fragrance that stays all day long”
“Breathable and fairly comfortable”
What buyers complain about
“Size down”
“Much thinner than expected”
“Not the quality i was expecting”
“Funky smell”
“These shirts are made of horrible material”
“Color is not exact”
“A little more on the expensive side”
“Too thin”
“up close the design starts to fall apart a bit”
“These were a bit too shiny for my sons liking”
Top return reasons
Common mens costumes & accessories questions
- Is mens costumes & accessories profitable to sell on Amazon United States?
- The niche generates $17K/yr across 160 tracked products. 1 of 50 products launched in the last 360 days are still selling. 90-day search growth is +127.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the mens costumes & accessories niche?
- 82 brands and 89 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 27% of demand.
- What do buyers complain about in mens costumes & accessories?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.5%.
- When does demand for mens costumes & accessories peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 110.7× the quietest.
- What does it cost to enter the mens costumes & accessories niche?
- Listings span $5.70–$57.63; the average listing price is $19.05 (sweet spot $15–$100). The average incumbent carries 1,388 reviews — the moat a new listing must climb.