Mens Costumes & Accessories

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +127.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

212K

Growth, 90 days vs prior 90

+127.1%

Conversion, latest week

0.4%

Market size, estimated

$17Ka year

Peak month

October110.7× the quietest month

Top search term

halloween hawaiian shirt29K searches a year

Listings sell for $19.05 on average, from $5.70 to $57.63. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $19.05 that is $0 to $2K a year per listing.

Average price

$19.05inside the $15 to $100 sweet spot

Price range

$5.70–$57.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.5%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #34,931 within Button-Down Shirts. It carries 1,388 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

94%

Out of stock, average day

17.2%

Average rank

#34,931in Button-Down Shirts

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,388per listing

Listings tracked

160

50 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

50

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months