Mens Christmas Stocking

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

214K

Growth, 90 days vs prior 90

+16.7%

Conversion, latest week

1.4%

Market size, estimated

$43Ka year

Top search term

mens stockings18K searches a year

Listings sell for $14.36 on average, from $7.61 to $37.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.36 that is $4K to $7K a year per listing.

Average price

$14.36under the $15 to $100 sweet spot

Price range

$7.61–$37.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

1.9%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 36.5% of listings are out of stock. The average listing ranks #11,714 within Socks & Hosiery. It carries 15,826 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

98%

Out of stock, average day

36.5%

Average rank

#11,714in Socks & Hosiery

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

15,826per listing

Listings tracked

42

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months