Mens Cardigan Sweaters with Buttons
FailBuyers convert on only 0.2% of searches, so Mens Cardigan Sweaters with Buttons is a Fail.
- Flapen Score
- 34 / 100Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 4534
- Market size
- $26K/yr415K searches / yr
- 90-day growth
- -42.4%search demand this quarter
- Competition
- 22%top-5 click share · 25 brands · 34 sellers
Flapen Score
Mens Cardigan Sweaters with Buttons against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Cardigan Sweaters with Buttons is stronger. Inside it, weaker.
Market
The Mens Cardigan Sweaters with Buttons market on Amazon at a glance
Shoppers on Amazon United States searched for Mens Cardigan Sweaters with Buttons 415K times last year and spent an estimated $26K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 415K
- Growth, 90 days vs prior 90
- -42.4%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $26Ka year
- Peak month
- December7.6× the quietest month
- Top search term
- black cardigan men44K searches a year
02 · Price
A sale here is worth $30.11.
Listings sell for $30.11 on average, from $16.72 to $253.26. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.11 that is $0 to $3K a year per listing.
- Average price
- $30.11inside the $15 to $100 sweet spot
- Price range
- $16.72–$253.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 11.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #521 within Sweaters. It carries 3,649 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 99%
- Out of stock, average day
- 8.8%
- Average rank
- #521in Sweaters
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 3,649per listing
- Listings tracked
- 105
04 · Newcomers
0 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Mens Cardigan Sweaters with Buttons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
34
Top-5 brand share
80%
Top 20: 98%
Top-5 click share
22%
Top 20: 48%
Open market
18%
- Brand 160%
- Brand 28%
- Brand 37%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (19 brands, 18%)
Demand
Mens Cardigan Sweaters with Buttons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.6×
Search terms
Top Mens Cardigan Sweaters with Buttons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black cardigan men44K/yr
- mens cardigan sweaters with buttons52K/yr
- cardigans for men31K/yr
- red cardigan men30K/yr
- mens cardigan sweaters clearance sale9K/yr
- shawl collar cardigan men29K/yr
- green cardigan men19K/yr
- mens black cardigan18K/yr
- mens lightweight cardigan8K/yr
- mens long cardigan23K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Cardigan Sweaters with Buttons
We read the reviews and the return reasons for every product selling here.
“Runs big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Cardigan Sweaters with Buttons questions
Answered from the same tracked data.









