Mens Cardigan Sweaters with Buttons
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.11avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay$16.72–$253.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,648.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad$26K$26K/yr · 415K searches
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
Returns
Bad11.0%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Is mens cardigan sweaters with buttons profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mens cardigan sweaters with buttons is a $26K/yr Amazon United States market (415K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mens cardigan sweaters with buttons market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $60K–$75K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #521
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 94%
- Out of stock
- 8.8%
- Avg brand age
- 42 months
- Avg seller age
- 191 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
34
Top-5 brand share
80%
Top 20: 98%
Top-5 click share
22%
Top 20: 48%
Open market
18%
- Amazon Essentials60%
- COOFANDY8%
- Kallspin7%
- QUALFORT3%
- Karlywindow2%
- Herberton2%
- Open — no brand owns it (19 brands, 18%)
mens cardigan sweaters with buttons demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.6×
Top mens cardigan sweaters with buttons search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- black cardigan men44K/yr
- mens cardigan sweaters with buttons52K/yr
- cardigans for men31K/yr
- red cardigan men30K/yr
- mens cardigan sweaters clearance sale9K/yr
- shawl collar cardigan men29K/yr
- green cardigan men19K/yr
- mens black cardigan18K/yr
- mens lightweight cardigan8K/yr
- mens long cardigan23K/yr
Top mens cardigan sweaters with buttons products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Black XX-Large
Amazon Essentials$23.894.4★357 rev
Amazon Essentials Mens V-Neck Cotton Knitted Cardigan Sweater Ribbed Black X-Large
Amazon Essentials$24.174.6★14,304 rev
Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Black Small
Amazon Essentials$19.664.4★357 rev
Amazon Essentials Mens Relaxed-Fit Collared Cardigan Sweater Camel Heather Medium
Amazon Essentials$23.714.3★216 rev
Amazon Essentials Mens Long-Sleeve Soft Touch Shawl Collar Cardigan Black XX-Large
Amazon Essentials$20.974.5★1,934 rev
Newest
by launch dateAmazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Black XX-Large
Amazon Essentials$23.89357 rev
Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Black Small
Amazon Essentials$19.66357 rev
Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Oatmeal Heather Large
Amazon Essentials$19.62357 rev
Herberton Mens Winter Stylish Cardigan Stretch Cozy Sweater Shawl Collar Classic Casual Loose Warm Dressy Coat Coffee XL
Herberton$26.8363 rev
Herberton Mens Stylish Regular Fit Sweater Cozy Vacation Coat Knit Thermal Warm Heavyweight Heavy Oversized Cardigan Black XL
Herberton$27.5363 rev
Trending
90-day click momentumAmazon Essentials Mens Relaxed-Fit Collared Cardigan Sweater Camel Heather Medium
Amazon Essentials$23.714.3★
Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Black Small
Amazon Essentials$19.664.4★
Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Oatmeal Heather Large
Amazon Essentials$19.624.4★
Amazon Essentials Mens V-Neck Cotton Knitted Cardigan Sweater Ribbed Charcoal Heather XX-Large
Amazon Essentials$24.324.6★
Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Black XX-Large
Amazon Essentials$23.894.4★
What reviews say buyers love and hate about mens cardigan sweaters with buttons
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“Great quality cardigan for a great price”
“Perfect for cold”
“Very comfortable”
“Good value”
“Great for styling and fitted”
“Great color”
“I loved the lightweight of it”
“It's very soft”
“100% cotton is so much better than the women's version of this sweater”
What buyers complain about
“Runs big”
“Low quality”
“Material is on thinner side, it is polyester and looks it, doesnt look like a knit sweater so if thats what you want it is fine, just not what I wanted”
“Bad stitching”
“Color terrible”
“Really thick and big”
“Not as soft as others”
“The item came with some bad stitching on the right arm”
“Lighter than expected”
“gives my skin a rash the fabric”
Top return reasons
Common mens cardigan sweaters with buttons questions
- Is mens cardigan sweaters with buttons profitable to sell on Amazon United States?
- The niche generates $26K/yr across 105 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -42.4%. Flapen's verdict: Skip it (34/100).
- How competitive is the mens cardigan sweaters with buttons niche?
- 25 brands and 34 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in mens cardigan sweaters with buttons?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 11.0% — above our launch gate.
- When does demand for mens cardigan sweaters with buttons peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the mens cardigan sweaters with buttons niche?
- Listings span $16.72–$253.26; the average listing price is $30.11 (sweet spot $15–$100). The average incumbent carries 3,649 reviews — the moat a new listing must climb.