Mens Briefcase Leather

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

1.5%

Market size, estimated

$196Ka year

Peak month

May2.0× the quietest month

Top search term

samsonite briefcase19K searches a year

Listings sell for $100.62 on average, from $16.98 to $294.44. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $100.62 that is $0 to $10K a year per listing.

Average price

$100.62above the $15 to $100 sweet spot

Price range

$16.98–$294.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

6.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #142 within Briefcases. It carries 1,840 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

94%

Out of stock, average day

4.8%

Average rank

#142in Briefcases

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,840per listing

Listings tracked

72

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

51 months