Mens Boxer Shorts
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a deep review moat (29,322 avg reviews) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$26.54avg listing price — sweet spot $15–$100
Price range
Great$9.07–$56.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$627K$627K/yr · 1.5M searches
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad29,321.55avg incumbent reviews — the moat a new listing must climb
Is mens boxer shorts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mens boxer shorts is a $627K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jul–Oct–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mens boxer shorts market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $531K–$664K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 80%
- Out of stock
- 1.2%
- Avg brand age
- 44 months
- Avg seller age
- 139 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
102
Top-5 brand share
86%
Top 20: 99%
Top-5 click share
20%
Top 20: 47%
Open market
12%
- Fruit of the Loom37%
- Hanes31%
- BAMBOO COOL11%
- Nautica4%
- ANRABESS3%
- Calvin Klein2%
- Open — no brand owns it (17 brands, 12%)
mens boxer shorts demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.Peak months: Jul, Oct, Dec · busiest ÷ quietest = 1.9×
Top mens boxer shorts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- fruit of the loom558K/yr
- boxer shorts202K/yr
- fruit of the loom boxers112K/yr
- woven boxers for men47K/yr
- fruit of the loom mens boxers79K/yr
- mens fruit of the loom briefs48K/yr
- knit boxers for men48K/yr
- mens knit boxers46K/yr
- american eagle boxers for men55K/yr
- fruit of the loom boxers for men39K/yr
Top mens boxer shorts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hanes Mens Boxers Cotton Knit Comfortable Boxer Underwear Moisture-wicking Cotton Boxers 5 count (pack of 1)
Hanes$19.564.6★75,297 rev
Hanes Men Hanes Mens Tagless Boxers with Exposed Waistband Assorted Multi-Packs and Colors
Hanes$24.384.6★117,223 rev
Fruit of The Loom Mens Tag-Free Boxer Shorts (Knit & Woven) Woven - 6 Pack - Assorted Colors Large
Fruit of the Loom$22.994.5★39,055 rev
Hanes mens Exposed Waistband Knit - Multiple Packs Available boxer shorts Assorted 5 Pack Small US
Hanes$18.884.6★75,297 rev
BAMBOO COOL Mens Boxer Shorts Underwear Soft Comfortable Breathable Classic Casual Loose Stretch Knit Short (3 Pack) Large
BAMBOO COOL$34.634.6★1,369 rev
Newest
by launch date
Fruit of The Loom Mens Coolzone Boxer Briefs (Assorted Colors) 12 Pack - Assorted Colors Large
Fruit of the Loom$34.634,192 rev
Fruit of the Loom Mens Tag Free Woven Boxer Shorts Relaxed Fit Moisture Wicking Assorted Gingham Stripe - Medium
Fruit of the Loom$23.5439,055 rev
Fruit of the Loom Mens Tag Free Woven Boxer Shorts Relaxed Fit Moisture Wicking Assorted Gingham Stripe - Large
Fruit of the Loom$23.5239,055 rev
ANRABESS Boxer Shorts for Women Gingham Pajama 2026 Summer Casual Lounge Sleep Plaid Shorts Y2K Beach Bottoms Red White Plaid Medium
ANRABESS$9.075,436 rev
BAMBOO COOL Mens Boxer Shorts Underwear Soft Comfortable Breathable Classic Casual Loose Stretch Knit Short (3 Pack) Large
BAMBOO COOL$34.631,369 rev
Trending
90-day click momentumHanes mens Exposed Waistband Knit - Multiple Packs Available boxer shorts Assorted 5 Pack Small US
Hanes$18.884.6★
Fruit of the Loom Mens Tag Free Woven Boxer Shorts Relaxed Fit Moisture Wicking Assorted Gingham Stripe - Medium
Fruit of the Loom$23.544.5★
Hanes Mens Boxer Soft Breathable Cotton ComfortFlex Waistband Multipack Brief Underwear 6 Pack - Black/Gray Large
Hanes$19.144.5★
Fruit of The Loom Mens Coolzone Boxer Briefs (Assorted Colors) 12 Pack - Assorted Colors Large
Fruit of the Loom$34.634.7★
Fruit of the Loom Mens Tag Free Woven Boxer Shorts Relaxed Fit Moisture Wicking Assorted Gingham Stripe - Large
Fruit of the Loom$23.524.5★
What reviews say buyers love and hate about mens boxer shorts
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Comfortable”
“Fit like a glove”
“Good quality, arrived on time as promised”
“They are affordable”
“Material is soft and comfortable”
“Very breathable material”
“Exactly as pictured and described”
“Comfortable and Breathable”
“Colors bright”
“They are durable after many washing cycles”
What buyers complain about
“Size down”
“Extremely low quality”
“the fabric is not very comfortable”
“Material is very itchy”
“No elasticity at all”
“The fabric seems thicker”
“Too tight around the thigh area”
“Falling apart”
“A bit too tight around the waist”
“Not worth the price”
Top return reasons
Common mens boxer shorts questions
- Is mens boxer shorts profitable to sell on Amazon United States?
- The niche generates $627K/yr across 106 tracked products. 16 of 17 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the mens boxer shorts niche?
- 23 brands and 102 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in mens boxer shorts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 2.6%.
- When does demand for mens boxer shorts peak?
- Demand peaks in Jul–Oct–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the mens boxer shorts niche?
- Listings span $9.07–$56.50; the average listing price is $26.54 (sweet spot $15–$100). The average incumbent carries 29,322 reviews — the moat a new listing must climb.