Mens Boots

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-29.7%

Conversion, latest week

0.2%

Market size, estimated

$126Ka year

Peak month

October5.7× the quietest month

Top search term

rave boots192K searches a year

Listings sell for $52.62 on average, from $9.30 to $171.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $52.62 that is $0 to $5K a year per listing.

Average price

$52.62inside the $15 to $100 sweet spot

Price range

$9.30–$171.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

12.3%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #226 within Boots. It carries 1,697 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

97%

Out of stock, average day

6.0%

Average rank

#226in Boots

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,697per listing

Listings tracked

122

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months