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Mens Black Dress Socks

Pass

Mens Black Dress Socks scores 65 out of 100, a Pass. Shoppers spend an estimated $1.3M a year here, search demand grew +21.9% this quarter, and an estimated 1.9% of orders come back.

Flapen Score
65
65 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +20 vs the category median of 45
Market size
$1.3M/yr690K searches / yr
90-day growth
+21.9%search demand this quarter
Competition
44%top-5 click share · 15 brands · 31 sellers

Flapen Score

Mens Black Dress Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Black Dress Socks is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Black Dress Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Black Dress Socks 690K times last year and spent an estimated $1.3M. The top 5 brands take 72% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
690K
Growth, 90 days vs prior 90
+21.9%
Conversion, latest week
13.0%
Market size, estimated
$1.3Ma year
Peak month
December1.6× the quietest month
Top search term
black dress socks for men156K searches a year

02 · Price

A sale here is worth $14.66.

Listings sell for $14.66 on average, from $6.47 to $33.01. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $14.66 that is $37K to $44K a year per listing.

Average price
$14.66under the $15 to $100 sweet spot
Price range
$6.47–$33.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
$37K–$44K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #114 within Socks & Hosiery. It carries 2,508 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#114in Socks & Hosiery
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,508per listing
Listings tracked
32

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Mens Black Dress Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

31

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

21%

  • Brand 130%
  • Brand 220%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Mens Black Dress Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Mens Black Dress Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black dress socks for men156K/yr
  • mens black dress socks137K/yr
  • black dress socks123K/yr
  • mens dress socks black31K/yr
  • black mens dress socks23K/yr
  • black dress socks men23K/yr
  • black dress socks for men 9-1223K/yr
  • gold toe socks men dress34K/yr
  • men black dress socks20K/yr
  • gold toe dress socks men20K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Black Dress Socks

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Comfort-Overall”
15%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Too big”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mens Black Dress Socks questions

Answered from the same tracked data.