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Mens Black Chelsea Boots

Fail

An estimated 15.8% of orders come back, so Mens Black Chelsea Boots is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$18K/yr215K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
11%top-5 click share · 52 brands · 95 sellers

Flapen Score

Mens Black Chelsea Boots against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Black Chelsea Boots is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Black Chelsea Boots market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Black Chelsea Boots 215K times last year and spent an estimated $18K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
0.1%
Market size, estimated
$18Ka year
Peak month
December3.4× the quietest month
Top search term
mens suede chelsea boots24K searches a year

02 · Price

A sale here is worth $70.61.

Listings sell for $70.61 on average, from $23.80 to $264.01. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $70.61 that is $0 to $7K a year per listing.

Average price
$70.61inside the $15 to $100 sweet spot
Price range
$23.80–$264.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
15.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #243 within Shoes. It carries 2,416 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
99%
Out of stock, average day
8.0%
Average rank
#243in Shoes
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
2,416per listing
Listings tracked
254

04 · Newcomers

0 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
39
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mens Black Chelsea Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

52 rising

Sellers

95

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

11%

Top 20: 29%

Open market

48%

  • Brand 113%
  • Brand 212%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Mens Black Chelsea Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Mens Black Chelsea Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens suede chelsea boots24K/yr
  • timberland chelsea boots for men28K/yr
  • suede chelsea boots men24K/yr
  • mens chelsea boots black17K/yr
  • clarks chelsea boot men16K/yr
  • bruno marc chelsea boots men4K/yr
  • black leather chelsea boots men9K/yr
  • timberland chelsea boots16K/yr
  • mens leather chelsea boots black brown5K/yr
  • dark brown chelsea boots men8K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Black Chelsea Boots

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Size-Overall”
15.8%of orders come back
“Run a little big”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mens Black Chelsea Boots questions

Answered from the same tracked data.