Mens Bikini Underwear

Shoppers searched for this 529K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months

529K

Growth, 90 days vs prior 90

+6.8%

Conversion, latest week

0.6%

Market size, estimated

$76Ka year

Peak month

July1.9× the quietest month

Top search term

mens bikini briefs133K searches a year

Listings sell for $23.40 on average, from $8.27 to $49.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.40 that is $0 to $2K a year per listing.

Average price

$23.40inside the $15 to $100 sweet spot

Price range

$8.27–$49.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #79 within Underwear. It carries 4,171 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

2.4%

Average rank

#79in Underwear

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

4,171per listing

Listings tracked

74

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months