Mens Base Layer Pants

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -81.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

280K

Growth, 90 days vs prior 90

-81.7%

Conversion, latest week

1.1%

Market size, estimated

$64Ka year

Peak month

December33.9× the quietest month

Top search term

mens base layer pants68K searches a year

Listings sell for $20.44 on average, from $8.90 to $36.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.44 that is $0 to $2K a year per listing.

Average price

$20.44inside the $15 to $100 sweet spot

Price range

$8.90–$36.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.5%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #123 within Base Layers & Compression. It carries 7,685 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

6.9%

Average rank

#123in Base Layers & Compression

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

7,685per listing

Listings tracked

22

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

50 months