Mens Accessories

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months

4.2M

Growth, 90 days vs prior 90

-9.7%

Conversion, latest week

0.2%

Market size, estimated

$174Ka year

Peak month

December3.7× the quietest month

Top search term

mens accessories1.6M searches a year

Listings sell for $18.89 on average, from $8.20 to $78.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $18.89 that is $2K to $5K a year per listing.

Average price

$18.89inside the $15 to $100 sweet spot

Price range

$8.20–$78.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Jewelry. It carries 18,159 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#23in Jewelry

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

18,159per listing

Listings tracked

43

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months