Mens a Shirts
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but a small market ($69K/yr) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$19.69avg listing price — sweet spot $15–$100
Price range
Great$8.04–$46.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+61.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,264.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad$69K$69K/yr · 164K searches
Is mens a shirts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mens a shirts is a $69K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mens a shirts market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $79K–$98K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.8%
- Avg brand age
- 42 months
- Avg seller age
- 155 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
66
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
27%
Top 20: 59%
Open market
11%
- Fruit of the Loom33%
- Hanes21%
- Amazon Essentials14%
- Athllete11%
- Bonds6%
- BAMBOO COOL3%
- Open — no brand owns it (11 brands, 11%)
mens a shirts demand & seasonality
Weekly Amazon search volume, last 102 weeks — +61.5% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.4×
Top mens a shirts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hanes tank26K/yr
- fruit of the loom tank tops20K/yr
- men wife bitter tank16K/yr
- mens white undershirts tank12K/yr
- white ribbed tank top men9K/yr
- hanes mens tank top undershirts9K/yr
- mens undershirts sleeveless10K/yr
- white tank undershirts men8K/yr
- white mens tank top undershirts6K/yr
- mens sleeveless undershirt6K/yr
Top mens a shirts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fruit of the Loom Mens Tag-Free Tank A-Shirt 6 Pack-White Large
Fruit of the Loom$19.234.6★17,304 rev
Fruit of the Loom Mens Tag-Free Tank A-Shirt White Small
Fruit of the Loom$19.204.6★4,473 rev
Fruit of the Loom mens Tag-free Tank A-shirt Underwear 6 Pack - White X-Large US
Fruit of the Loom$19.174.6★15,978 rev
Athllete Mens Athletic Fit Tank Tops 6 Pack - 100% Cotton Breathable Sleeveless Undershirts - Black White and Heather Gray
Athllete$28.554.4★419 rev
Hanes Womens Originals Ribbed Tank Pack Soft Cotton Rib Tank Tops for Women 4-Pack
Hanes$20.754.0★1,614 rev
Newest
by launch date
Amazon Essentials Mens Sleeveless Super Soft Modal Undershirt Scoop Neck Pack of 2 White Medium
Amazon Essentials$12.50407 rev
Amazon Essentials Mens Sleeveless Super Soft Modal Undershirt Scoop Neck Pack of 2 White Large
Amazon Essentials$12.56407 rev
BAMBOO COOL Mens Tank Top White Undershirts Moisture Wicking Breathable Fitted Ruglar Fit T Shirts for Men 3 Pack
BAMBOO COOL$32.06567 rev
Bonds Mens Soft Chesty Tank Undershirt in 100% Cotton Rib for Men 2-Pack White
Bonds$22.98147 rev
Bonds Mens Soft Chesty Tank Undershirt in 100% Cotton Rib for Men 2-Pack White
Bonds$22.96147 rev
Trending
90-day click momentum
Hanes Womens Originals Rib Crop Tank Top 2-Pack Comfywear Stretch Cotton Cropped Top
Hanes$21.374.1★
Bonds Mens Soft Chesty Tank Undershirt in 100% Cotton Rib for Men 2-Pack White
Bonds$22.984.4★
Athllete Mens Athletic Fit Tank Tops 6 Pack - 100% Cotton Breathable Sleeveless Undershirts - Black White and Heather Gray
Athllete$28.364.4★
Athllete Mens Athletic Fit Tank Tops 6 Pack - 100% Cotton Breathable Sleeveless Undershirts - Black White and Heather Gray
Athllete$28.554.4★
Athllete Mens Athletic Fit Tank Tops 6 Pack - 100% Cotton Breathable Sleeveless Undershirts - Black White and Heather Gray
Athllete$27.704.4★
What reviews say buyers love and hate about mens a shirts
What buyers praise and complain about, mined from review topics.What buyers love
“they fit snug”
“God quality Tank tops”
“Light weight and comfortable”
“Good deal”
“soft to the touch”
“Good Material”
“As advertised”
“The color is clean”
“Comfortable and they keep me warm”
“Quality material thats thick”
What buyers complain about
“Too short”
“Not Hanes quality”
“Thin”
“Not as described”
“extremely low quality material”
“The length is long”
“the seams rub”
“They will shrink in length”
“This is not white”
“Totally see through”
Top return reasons
Common mens a shirts questions
- Is mens a shirts profitable to sell on Amazon United States?
- The niche generates $69K/yr across 72 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is +61.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mens a shirts niche?
- 17 brands and 66 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in mens a shirts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.4%.
- When does demand for mens a shirts peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the mens a shirts niche?
- Listings span $8.04–$46.68; the average listing price is $19.69 (sweet spot $15–$100). The average incumbent carries 10,264 reviews — the moat a new listing must climb.