Is men in black costume profitable to sell on Amazon United States?

The niche generates $518K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the men in black costume niche?

24 brands and 29 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in men in black costume?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 8.2% — above our launch gate.

When does demand for men in black costume peak?

Demand peaks in Oct–Nov; the busiest month runs 66.2× the quietest.

What does it cost to enter the men in black costume niche?

Listings span $5.68–$63.03; the average listing price is $29.41 (sweet spot $15–$100). The average incumbent carries 1,268 reviews — the moat a new listing must climb.

Men in Black Costume

Worth a look

Shows a sweet-spot price point ($29.41 avg), but high returns (8.2%) keeps it on the watch list.

Avg price

Incredible$29.41

avg listing price — sweet spot $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Great$5.68–$63.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$518K

$518K/yr · 640K searches

Review moat

Good1,268.29

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.7%

90-day search growth — must beat 0% to launch

Returns

Bad8.2%

return rate — above 5% kills the launch gate

Signals No Dominant Brand Low Review Barrier High Returns

Is men in black costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, men in black costume is a $518K/yr Amazon United States market (640K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

men in black costume market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $588K–$735K; units × avg price
Conversion rate: 2.8%
Avg BSR: #22,803
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 11.3%
Avg brand age: 45 months
Avg seller age: 171 days

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

53%

Top 20: 93%

Open market

41%

Lizgoxd16%
Neer13%
Asekonc12%
Offstream7%
U LOOK UGLY TODAY6%
SZCECHRE6%

men in black costume demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 66.2×

Open Trend

Top men in black costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

men in black costume263K/yr +12.9%3.8% conv.
men in black props125K/yr -11.2%2.6% conv.
men in black costume for women70K/yr +28.9%1.7% conv.
men in black accessories41K/yr -20.5%2.8% conv.
mib costume28K/yr -31.7%4.5% conv.
mib props4K/yr +14.1%1.0% conv.
men in black costume kids11K/yr -9.4%1.1% conv.
men in black costume women9K/yr -12.4%1.6% conv.
men in black costume accessories26K/yr -7.9%2.1% conv.
man in black costume7K/yr -37.4%0.0% conv.

All search terms

Top men in black costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lizgoxd Secret Agent Costume Secret Service Props Black Spy Costume Accessories for Halloween Men Women

Lizgoxd$8.013.9★27 rev

Neer 2 Pieces Mens Clip on Ties 20 Inches Solid Color Clip on Ties Pre Tied Neckties for Summer Office Uniforms(Black)

Neer$9.024.4★1,319 rev

Asekonc Agent Costume Secret Service Costume Set Spy Kit Accessories for Men & Women Black Noir Detective Outfit with Sunglasses Tie Earpiece ID Badge for Halloween Party Dress Up

Asekonc$14.164.4★75 rev

Mens Solid Color Party Suit 2 Piece Jacket Pants with Tie Costume Set for Prom Festive Bachelor Party Clubbing Black L

U LOOK UGLY TODAY$48.384.1★5,103 rev

Agent Costume Accessories Set Sunglasses Black Tie ID Badge Earpiece Flashlight Mini Notebook & Pen Laser Toy Gun Men-in-Black Halloween Cosplay for Adults & Teens(2 Set)

SZCECHRE$26.415.0★4 rev

Newest

by launch date

HTTZOAZW Agent Costume Accessories Spy Secret Service Costume Halloween Costume Men Women (Black)

HTTZOAZW$8.930 rev

1mo ago

Lizgoxd Secret Agent Costume Secret Service Props Black Spy Costume Accessories for Halloween Men Women

Lizgoxd$8.0127 rev

3mo ago

Agent Costume Black Men Secret Service Outfit Cosplay Costume Tie Sunglasses Ring Card Case Balloonfor World Book Day Halloween (Style 2)

Xerteam$10.120 rev

8mo ago

Dreamtop 16 Pcs Agent Costume Set - Secret Security Guard Costume ID Badge Prop with Protective Case Adjustable Tie Earpiece and Black Sunglasses for Halloween Cosplay Party Dress Up

Dreamtop$19.7850 rev

12mo ago

Agent Costume Accessories Set Sunglasses Black Tie ID Badge Earpiece Flashlight Mini Notebook & Pen Laser Toy Gun Men-in-Black Halloween Cosplay for Adults & Teens(2 Set)

SZCECHRE$26.414 rev

1y ago

What reviews say buyers love and hate about men in black costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Perfect slim fit”

Value For Money17%

“Worth it”

Quality-Overall16%

“Awesome quality shirts”

Material Quality6%

“The quality of the materials doesnt feel cheaply made”

Advertised Vs Actual Product6%

“As shown”

Fun/Entertainment Experience5%

“fun props”

Ease Of Use4%

“Easy to use”

Comfort-Overall2%

“Comfortable, affordable and he looked fantastic”

Add-Ons/Attachments2%

“The accessories are awesome”

Warmth2%

“other then that they are a solid product for anything other then keeping your hands warm”

What buyers complain about

Size-Overall38%

“Odd fit”

Quality-Overall8%

“Underwhelming and cheap”

Material Quality4%

“Cheap material”

Durability3%

“Already falling apart after second wash”

Value For Money3%

“it's not worth a single dollar”

Functionality-Overall2%

“the lights don't even work”

Thin1%

“Thin material”

Adjustability/Rotatability/Reclining1%

“Theoretically, it should adjust like a normal tie, widening when you pull the left side of the loop and tightening when you pull the thin end of the tie”

Strength1%

“The glasses were pretty flimsy though”

Sleeve Fit1%

“sleeves bit short”

Top return reasons

Size-Overall56%

Length7%

Waist Fit5%

Shoulder Fit5%

Sleeve Fit5%

Material Quality3%

Arm Fit2%

Quality-Overall2%

Chest Fit2%

Advertised Vs Actual Product2%

Common men in black costume questions

Is men in black costume profitable to sell on Amazon United States?: The niche generates $518K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the men in black costume niche?: 24 brands and 29 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in men in black costume?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 8.2% — above our launch gate.
When does demand for men in black costume peak?: Demand peaks in Oct–Nov; the busiest month runs 66.2× the quietest.
What does it cost to enter the men in black costume niche?: Listings span $5.68–$63.03; the average listing price is $29.41 (sweet spot $15–$100). The average incumbent carries 1,268 reviews — the moat a new listing must climb.