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Men Cardigan

Fail

Demand is soft, at -43.6% this quarter, so Men Cardigan is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$39K/yr463K searches / yr
90-day growth
-43.6%search demand this quarter
Competition
32%top-5 click share · 20 brands · 74 sellers

Flapen Score

Men Cardigan against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Men Cardigan is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Men Cardigan market on Amazon at a glance

Shoppers on Amazon United States searched for Men Cardigan 463K times last year and spent an estimated $39K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
463K
Growth, 90 days vs prior 90
-43.6%
Conversion, latest week
0.2%
Market size, estimated
$39Ka year
Peak month
December13.4× the quietest month
Top search term
cardigan for men78K searches a year

02 · Price

A sale here is worth $35.52.

Listings sell for $35.52 on average, from $12.64 to $253.26. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.52 that is $0 to $4K a year per listing.

Average price
$35.52inside the $15 to $100 sweet spot
Price range
$12.64–$253.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #882 within Sweaters. It carries 5,236 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.6%
Average rank
#882in Sweaters
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
5,236per listing
Listings tracked
56

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Men Cardigan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

74

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

32%

Top 20: 65%

Open market

18%

  • Brand 163%
  • Brand 26%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (14 brands, 18%)

Demand

Men Cardigan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.4×

Search terms

Top Men Cardigan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cardigan for men78K/yr
  • men cardigan81K/yr
  • full zip sweater men39K/yr
  • mens cardigans46K/yr
  • ralph lauren sweater men62K/yr
  • mens full zip sweater41K/yr
  • cardigans for men31K/yr
  • sweater jacket men26K/yr
  • cardigan sweater for men15K/yr
  • sweaters for men zip up13K/yr

Reviews and returns

What reviews say buyers love and hate about Men Cardigan

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Size-Overall”
7.6%of orders come back
“Runs really small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Men Cardigan questions

Answered from the same tracked data.