Men Cardigan
FailDemand is soft, at -43.6% this quarter, so Men Cardigan is a Fail.
- Flapen Score
- 33 / 100Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 4533
- Market size
- $39K/yr463K searches / yr
- 90-day growth
- -43.6%search demand this quarter
- Competition
- 32%top-5 click share · 20 brands · 74 sellers
Flapen Score
Men Cardigan against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Men Cardigan is stronger. Inside it, weaker.
Market
The Men Cardigan market on Amazon at a glance
Shoppers on Amazon United States searched for Men Cardigan 463K times last year and spent an estimated $39K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 463K
- Growth, 90 days vs prior 90
- -43.6%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $39Ka year
- Peak month
- December13.4× the quietest month
- Top search term
- cardigan for men78K searches a year
02 · Price
A sale here is worth $35.52.
Listings sell for $35.52 on average, from $12.64 to $253.26. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.52 that is $0 to $4K a year per listing.
- Average price
- $35.52inside the $15 to $100 sweet spot
- Price range
- $12.64–$253.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 7.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #882 within Sweaters. It carries 5,236 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 11.6%
- Average rank
- #882in Sweaters
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 5,236per listing
- Listings tracked
- 56
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Men Cardigan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
20 falling
Sellers
74
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
32%
Top 20: 65%
Open market
18%
- Brand 163%
- Brand 26%
- Brand 35%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (14 brands, 18%)
Demand
Men Cardigan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 13.4×
Search terms
Top Men Cardigan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cardigan for men78K/yr
- men cardigan81K/yr
- full zip sweater men39K/yr
- mens cardigans46K/yr
- ralph lauren sweater men62K/yr
- mens full zip sweater41K/yr
- cardigans for men31K/yr
- sweater jacket men26K/yr
- cardigan sweater for men15K/yr
- sweaters for men zip up13K/yr
Reviews and returns
What reviews say buyers love and hate about Men Cardigan
We read the reviews and the return reasons for every product selling here.
“Runs really small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Men Cardigan questions
Answered from the same tracked data.









