Men Cardigan
Skip itSoft demand (-43.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.52avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$12.64–$253.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,235.5avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.6%return rate — above 5% kills the launch gate
Market size
Bad$39K$39K/yr · 463K searches
Growth
Bad-43.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Is men cardigan profitable on Amazon?
According to Flapen's Amazon United States niche tracking, men cardigan is a $39K/yr Amazon United States market (463K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
men cardigan market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $53K–$71K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #882
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 11.6%
- Avg brand age
- 46 months
- Avg seller age
- 147 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
74
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
32%
Top 20: 65%
Open market
18%
- Amazon Essentials63%
- Kallspin6%
- COOFANDY5%
- Pioneer Camp3%
- Herberton3%
- PJ PAUL JONES3%
- Open — no brand owns it (14 brands, 18%)
men cardigan demand & seasonality
Weekly Amazon search volume, last 104 weeks — -43.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 13.4×
Top men cardigan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- cardigan for men78K/yr
- men cardigan81K/yr
- full zip sweater men39K/yr
- mens cardigans46K/yr
- ralph lauren sweater men62K/yr
- mens full zip sweater41K/yr
- cardigans for men31K/yr
- sweater jacket men26K/yr
- cardigan sweater for men15K/yr
- sweaters for men zip up13K/yr
Top men cardigan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Black Small
Amazon Essentials$19.664.4★357 rev
Amazon Essentials Mens Relaxed-Fit Collared Cardigan Sweater Camel Heather Medium
Amazon Essentials$23.714.3★216 rev
Amazon Essentials Mens V-Neck Cotton Knitted Cardigan Sweater Ribbed Black Large
Amazon Essentials$25.044.6★14,304 rev
Amazon Essentials Mens V-Neck Cotton Knitted Cardigan Sweater Ribbed Blue Heather X-Large
Amazon Essentials$25.284.6★14,304 rev
Amazon Essentials Mens Full-Zip Cotton Sweater Black Large
Amazon Essentials$26.064.4★8,597 rev
Newest
by launch dateAmazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Black Small
Amazon Essentials$19.66357 rev
Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Chocolate Heather Medium
Amazon Essentials$23.99357 rev
Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Black XX-Large
Amazon Essentials$23.89357 rev
Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Oatmeal Heather Large
Amazon Essentials$19.62357 rev
Herberton Mens Winter Stylish Cardigan Stretch Cozy Sweater Shawl Collar Classic Casual Loose Warm Dressy Coat Coffee XL
Herberton$26.8363 rev
Trending
90-day click momentumAmazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Black Small
Amazon Essentials$19.664.4★
Kallspin Mens Cardigan Sweaters Wool Blend V Neck Button Down Sweaters with Pockets(Black 3X-Large)
Kallspin$36.814.5★
Amazon Essentials Mens Relaxed-Fit Collared Cardigan Sweater Camel Heather Medium
Amazon Essentials$23.714.3★
Amazon Essentials Mens Long-Sleeve Soft Touch Shawl Collar Cardigan Black XX-Large
Amazon Essentials$20.974.5★
Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Black XX-Large
Amazon Essentials$23.894.4★
What reviews say buyers love and hate about men cardigan
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is spot on”
“no complaints”
“incredibly warm jacket that you will find yourself reaching for every single day”
“Really comfortable”
“But it was relatively cheap”
“Just a basic hoodie in great shape”
“Color is good”
“doesnt weigh me down”
“feels soft”
“Love the material as well”
What buyers complain about
“Runs really small”
“Looks cheap”
“Just simply very poor quality material”
“runs a bit slim”
“colors are all wrong”
“Very poor stitching quality”
“Zipper is tough to get started compared to other brands”
“Didn't last long”
“They pill up after washing”
“Yes, it's expensive,”
Top return reasons
Common men cardigan questions
- Is men cardigan profitable to sell on Amazon United States?
- The niche generates $39K/yr across 56 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -43.6%. Flapen's verdict: Skip it (33/100).
- How competitive is the men cardigan niche?
- 20 brands and 74 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in men cardigan?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 7.6% — above our launch gate.
- When does demand for men cardigan peak?
- Demand peaks in Nov–Dec; the busiest month runs 13.4× the quietest.
- What does it cost to enter the men cardigan niche?
- Listings span $12.64–$253.26; the average listing price is $35.52 (sweet spot $15–$100). The average incumbent carries 5,236 reviews — the moat a new listing must climb.