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Memorial Necklace

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 25Conversion 10Competition 49Returns 77Price range 83Avg price 91Brand share 19Review moat 49Quality gap 52

Avg price

Great$21.52

avg listing price — sweet spot $15–$100

Price range

Great$8.69–$50.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,612.88

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$42K

$42K/yr · 240K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Is memorial necklace profitable on Amazon?

According to Flapen's Amazon United States niche tracking, memorial necklace is a $42K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

memorial necklace market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$22K–$27K
units × avg price
Conversion rate
0.8%
Avg BSR
#1,821
Page quality
0%
Prime
75%
Sponsored
79%
Out of stock
1.6%
Avg brand age
41 months
Avg seller age
178 days

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

13

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

5%

  • YIMERAIRE67%
  • Dletay9%
  • Fumete7%
  • U77%
  • Jumaple3%
  • Yinplsmemory3%
  • Open — no brand owns it (4 brands, 5%)

memorial necklace demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Top memorial necklace search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • memorial necklace82K/yr
  • picture pendant25K/yr
  • picture chain24K/yr
  • photo pendant15K/yr
  • chain with picture13K/yr
  • picture pendant necklace for men11K/yr
  • picture necklace for men11K/yr
  • memorial necklaces8K/yr
  • memory chain7K/yr
  • picture chains for men6K/yr
All search terms

Top memorial necklace products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$7K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about memorial necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Good quality, beautiful product and fast delivery”

Advertised Vs Actual Product12%

“Exactly what I needed”

Gifting Purpose12%

“Gift”

Chain/Key Quality10%

“the chain is made of quality”

Value For Money9%

“Definitely worth the money”

Size-Overall4%

“It fits a child perfectly”

Weight Light3%

“It's not heavy at all”

Shape/Style3%

“very nice makes look like yn”

Color3%

“The color is perfect”

Print Quality1%

“Great quality tiny writing a lil hard to see”

What buyers complain about

Chain/Key Quality22%

“Chain looks a bit tarnished”

Size-Overall16%

“big for a locket”

Quality-Overall10%

“Can tell its not well made”

Metal Authenticity7%

“the gold makes it look super cheap like gum ball machine cheap”

Defective Material/Parts5%

“The piece is broken”

Ease Of Use5%

“so its a struggle to close”

Advertised Vs Actual Product3%

“picture wasnt inside like its suppose to why buy something then have to rig it back up”

Scratch Resistance3%

“Some of the glass on the necklace was already scratched up or not clear”

Material Quality3%

“Very cheap material”

Fastener Quality3%

“I tried it on i wouldnt stay closed because the clasp that keeps it shut isn't keeping it shut”

Top return reasons

Size-Overall47%
Quality-Overall10%
Advertised Vs Actual Product9%
Chain/Key Quality7%
Locking Mechanism4%
Defective Material/Parts3%
Functionality-Overall3%
Metal Authenticity2%
Ease Of Use2%
Weight Heavy2%

Common memorial necklace questions

Is memorial necklace profitable to sell on Amazon United States?
The niche generates $42K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (40/100).
How competitive is the memorial necklace niche?
10 brands and 13 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in memorial necklace?
Top complaints mined from reviews: Chain/Key Quality, Size-Overall, Quality-Overall. The return rate is 1.9%.
When does demand for memorial necklace peak?
Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the memorial necklace niche?
Listings span $8.69–$50.00; the average listing price is $21.52 (sweet spot $15–$100). The average incumbent carries 1,613 reviews — the moat a new listing must climb.