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Melanie Martinez Merch

Fail

Buyers convert on only 0.3% of searches, so Melanie Martinez Merch is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$79K/yr614K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
37%top-5 click share · 13 brands · 21 sellers

Flapen Score

Melanie Martinez Merch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Melanie Martinez Merch is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melanie Martinez Merch market on Amazon at a glance

Shoppers on Amazon United States searched for Melanie Martinez Merch 614K times last year and spent an estimated $79K. The top 5 brands take 83% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
614K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
0.3%
Market size, estimated
$79Ka year
Peak month
December6.0× the quietest month
Top search term
melanie martinez478K searches a year

02 · Price

A sale here is worth $37.66.

Listings sell for $37.66 on average, from $9.42 to $187.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $37.66 that is $0 to $4K a year per listing.

Average price
$37.66inside the $15 to $100 sweet spot
Price range
$9.42–$187.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #102,607 within T-Shirts. It carries 365 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
90%
Out of stock, average day
11.1%
Average rank
#102,607in T-Shirts
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
365per listing
Listings tracked
31

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Melanie Martinez Merch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

21

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

37%

Top 20: 87%

Open market

13%

  • Brand 158%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 13%)

Demand

Melanie Martinez Merch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Melanie Martinez Merch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melanie martinez478K/yr
  • melanie martinez merch121K/yr
  • melanie martinez accessories3K/yr
  • melanie martinez stuff3K/yr
  • melanie martinez merchandise3K/yr
  • melanie martinez doll3K/yr
  • melanie martinez bag2K/yr
  • melanie martinez plush1K/yr

Reviews and returns

What reviews say buyers love and hate about Melanie Martinez Merch

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Gifting Purpose”
37%of negative reviews mention “Size-Overall”
7.8%of orders come back
“Poor fit”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Melanie Martinez Merch questions

Answered from the same tracked data.