Skip to content
24

Melanie Martinez Costume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 1Growth 13Conversion 9Competition 9Returns 37Price range 89Avg price 95Brand share 0Review moat 39Quality gap 45

Avg price

Incredible$31.40

avg listing price — sweet spot $15–$100

Price range

Great$10.25–$72.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,570.78

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad89%

top-5 click share — a locked-up shelf

Market size

Bad$2K

$2K/yr · 10K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is melanie martinez costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, melanie martinez costume is a $2K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 24/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

melanie martinez costume market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
100–250
avg 0–100/product
Revenue / yr
$3K–$8K
units × avg price
Conversion rate
0.7%
Avg BSR
#1,461
Page quality
0%
Prime
67%
Sponsored
67%
Out of stock
53.8%
Avg brand age
44 months
Avg seller age
140 days

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Generic80%
  • Melanie Martinez11%
  • Todollcos4%
  • Miuphro3%
  • RIP-IT2%

melanie martinez costume demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.
20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 36.0×

Top melanie martinez costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • melanie martinez mask7K/yr
  • portals mask2K/yr
  • melanie martinez portals mask1K/yr
  • melanie martinez mask portals197/yr
All search terms

Top melanie martinez costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$22420%$44930%$67340%$898101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about melanie martinez costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“The quality of the mask is really good”

Size-Overall15%

“Fits my 9 year old great”

Exercise/Sports Suitability11%

“very great for softball”

Value For Money9%

“Good deal”

Thickness6%

“They are thick; Ive tried them out and theyre fine”

Ease Of Use6%

“it was easier to get them in”

Weather Proof6%

“I think they work well for use in a cool environment”

Color6%

“They are sturdy and wrapped by color so you can give a color to each family member, five different colors 10 a piece, great job”

Adhesion/Stickiness4%

“so I used h0t glue perfect”

Strength4%

“they feel very sturdy”

What buyers complain about

Color25%

“I will say the color is lighter than the image so I had to paint it”

Moist/Dry8%

“it takes forever to dry”

Size-Overall8%

“hard to adjust when you have a big nose”

Comfort-Overall8%

“they are very uncomfortable”

Adhesion/Stickiness8%

“Glue sucks”

Weight Light8%

“mask is lighter than advertised”

Functionality-Overall8%

“Glue doesnt work”

Top return reasons

Size-Overall80%
Value For Money3%
Color3%
Product Condition2%
Strap/String Quality2%
Cushion2%
Material Quality1%
Advertised Vs Actual Product1%
Functionality-Overall1%
Comfort-Overall1%

Common melanie martinez costume questions

Is melanie martinez costume profitable to sell on Amazon United States?
The niche generates $2K/yr across 9 tracked products. 90-day search growth is -23.4%. Flapen's verdict: Skip it (24/100).
How competitive is the melanie martinez costume niche?
5 brands and 30 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in melanie martinez costume?
Top complaints mined from reviews: Color, Moist/Dry, Size-Overall. The return rate is 4.0%.
When does demand for melanie martinez costume peak?
Demand peaks in Jul–Aug–Sep; the busiest month runs 36.0× the quietest.
What does it cost to enter the melanie martinez costume niche?
Listings span $10.25–$72.81; the average listing price is $31.40 (sweet spot $15–$100). The average incumbent carries 2,571 reviews — the moat a new listing must climb.