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Melanie Martinez Costume

Fail

The top 5 brands take 100% of clicks, so Melanie Martinez Costume is a Fail.

Flapen Score
24
24 / 100
Ranks 16,569 of 16,930 Clothing, Shoes & Jewelry niches · −21 vs the category median of 45
Market size
$2K/yr10K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
89%top-5 click share · 5 brands · 30 sellers

Flapen Score

Melanie Martinez Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Melanie Martinez Costume is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melanie Martinez Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Melanie Martinez Costume 10K times last year and spent an estimated $2K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
0.7%
Market size, estimated
$2Ka year
Peak month
July36.0× the quietest month
Top search term
melanie martinez mask7K searches a year

02 · Price

A sale here is worth $31.40.

Listings sell for $31.40 on average, from $10.25 to $72.81. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $31.40 that is $0 to $3K a year per listing.

Average price
$31.40inside the $15 to $100 sweet spot
Price range
$10.25–$72.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 53.8% of listings are out of stock. The average listing ranks #1,461 within Masks. It carries 2,571 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
53.8%
Average rank
#1,461in Masks
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,571per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Melanie Martinez Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 211%
  • Brand 34%
  • Brand 43%
  • Brand 52%

Demand

Melanie Martinez Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 36.0×

Search terms

Top Melanie Martinez Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melanie martinez mask7K/yr
  • portals mask2K/yr
  • melanie martinez portals mask1K/yr
  • melanie martinez mask portals197/yr

Reviews and returns

What reviews say buyers love and hate about Melanie Martinez Costume

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Color”
4.0%of orders come back
“I will say the color is lighter than the image so I had to paint it”
A buyer, on “Color”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Melanie Martinez Costume questions

Answered from the same tracked data.