Mea Culpa Beanie

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months

86K

Growth, 90 days vs prior 90

-43.6%

Conversion, latest week

0.1%

Market size, estimated

$1Ka year

Peak month

December6.2× the quietest month

Top search term

mea culpa35K searches a year

Listings sell for $8.67 on average, from $5.89 to $15.07. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $8.67 that is $0 to $867 a year per listing.

Average price

$8.67under the $15 to $100 sweet spot

Price range

$5.89–$15.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$867

Returns

3.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #3,681 within Skullies & Beanies. It carries 96 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

8.6%

Average rank

#3,681in Skullies & Beanies

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

96per listing

Listings tracked

29

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months