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Mcm Belt

Fail

Shoppers spend an estimated $11K a year here, so Mcm Belt is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$11K/yr38K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
39%top-5 click share · 18 brands · 20 sellers

Flapen Score

Mcm Belt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mcm Belt is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mcm Belt market on Amazon at a glance

Shoppers on Amazon United States searched for Mcm Belt 38K times last year and spent an estimated $11K. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
0.5%
Market size, estimated
$11Ka year
Peak month
December1.7× the quietest month
Top search term
mcm belt32K searches a year

02 · Price

A sale here is worth $53.08.

Listings sell for $53.08 on average, from $11.40 to $487.33. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $53.08 that is $0 to $5K a year per listing.

Average price
$53.08inside the $15 to $100 sweet spot
Price range
$11.40–$487.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #827 within Belts. It carries 2,403 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
11.5%
Average rank
#827in Belts
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,403per listing
Listings tracked
44

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Mcm Belt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

20

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

39%

Top 20: 76%

Open market

27%

  • Brand 122%
  • Brand 220%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Mcm Belt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Prime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Mcm Belt

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Size-Overall”
4.3%of orders come back
“the small was to big for my size so I made my own whole”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mcm Belt questions

Answered from the same tracked data.