Mcdonalds
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.15avg listing price — sweet spot $15–$100
Price range
Great$9.50–$86.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good825.09avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 131K searches
Is mcdonalds profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mcdonalds is a $51K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Aug–Sep–Oct–Dec. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
mcdonalds market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $47K–$62K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #81,352
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 55%
- Out of stock
- 8.1%
- Avg brand age
- 37 months
- Avg seller age
- 153 days
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
145
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
43%
Top 20: 79%
Open market
14%
- Loungefly40%
- Funko19%
- ALLNTRENDS16%
- ShirtScope6%
- owndis2%
- PLZSITDOWN2%
- Open — no brand owns it (13 brands, 14%)
mcdonalds demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Dec · busiest ÷ quietest = 6.4×
Top mcdonalds search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mcdonalds merch25K/yr
- mc donalds15K/yr
- ronald mcdonald18K/yr
- mcdonalds funko pop11K/yr
- mcdonalds merchandise11K/yr
- loungefly mcdonalds7K/yr
- funko pop mcdonalds8K/yr
- mcdonalds gifts13K/yr
- mcdonalds loungefly7K/yr
- mcdonalds accessories6K/yr
Top mcdonalds products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Loungefly McDonalds McFlurry Figural Crossbody Bag
Loungefly$65.683.3★14 rev
McDo Burger Fast Food Embroidered Trucker Hat Adult Baseball Cap Adjustable Snapback (Red)
ALLNTRENDS$21.204.8★23 rev
Loungefly McDonalds Vintage Fry Triple Pocket Mini Backpack
Loungefly$73.314.6★18 rev
McDo Burger Fast Food Embroidered Beanie Warm Winter Hat (Red)
ALLNTRENDS$21.305.0★4 rev
ShirtScope I Heart Mc Donald T-Shirt - I Love Mc Donald Tee Medium Black
ShirtScope$16.910.0★0 rev
Newest
by launch date
McDonalds Multipack Physical Gift Card - 4 x $10 - $40
McDonald's$39.97426 rev
Loungefly Sesame Street Corner Mini Backpack
Loungefly$74.7644 rev
Loungefly Nickelodeon Spongebob Krabby Patty Plush Crossbody Bag
Loungefly$59.6921 rev
Major League Socks - NHL Calgary Lanny McDonald Retro Ice Hockey Socks - Unisex Apparel for Hockey Fans Perfect Holiday Gift for Athletes Sports Enthusiasts & Collectors Durable Size 7-13
Major League Socks$24.8939 rev
RGJU Striped Shirts for Men Long Sleeve(White&red XL)
RGJU$16.14198 rev
Trending
90-day click momentumRGJU Striped Shirts for Men Long Sleeve(White&red XL)
RGJU$16.144.5★
PLZSITDOWN 2 Pairs Kids Slouch Socks Girls 2-5 Years Toddler Knee High Tube Long Boot Crew White Socks White S
PLZSITDOWN$9.994.8★
ShirtScope I Heart Mc Donald T-Shirt - I Love Mc Donald Tee Medium Black
ShirtScope$16.910.0★
Major League Socks - NHL Calgary Lanny McDonald Retro Ice Hockey Socks - Unisex Apparel for Hockey Fans Perfect Holiday Gift for Athletes Sports Enthusiasts & Collectors Durable Size 7-13
Major League Socks$24.894.7★
owndis Hamburger HOODIE-0030-L-Black
owndis$29.995.0★
What reviews say buyers love and hate about mcdonalds
What buyers praise and complain about, mined from review topics.What buyers love
“Cute gift”
“Good quality”
“The socks are soft”
“Nice size”
“This is a great toy”
“Good value”
“Has an amazing glow”
“I did confirm with her they have been emotionally supportive as advertised”
“I'm in love with the design, quality and nostalgia”
“This is a collector's edition it was just produced march the 2nd it was a preorder”
What buyers complain about
“Couldn't fit onto my vents”
“Low quality”
“broke easily”
“Eyes fall off in wash”
“the fastener in the front was a little beat up”
“GETS LOST IF NOT IN CONTAINER”
“Bag straps are put on wrong”
“Not for Small Children”
“A choking hazard”
“They aren't really worth the money”
Top return reasons
Common mcdonalds questions
- Is mcdonalds profitable to sell on Amazon United States?
- The niche generates $51K/yr across 44 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the mcdonalds niche?
- 19 brands and 145 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in mcdonalds?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.6%.
- When does demand for mcdonalds peak?
- Demand peaks in Jul–Aug–Sep–Oct–Dec; the busiest month runs 6.4× the quietest.
- What does it cost to enter the mcdonalds niche?
- Listings span $9.50–$86.32; the average listing price is $31.15 (sweet spot $15–$100). The average incumbent carries 825 reviews — the moat a new listing must climb.