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Maxine Swimwear for Women

Fail

An estimated 13.0% of orders come back, so Maxine Swimwear for Women is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$32K/yr265K searches / yr
90-day growth
+38.9%search demand this quarter
Competition
21%top-5 click share · 16 brands · 26 sellers

Flapen Score

Maxine Swimwear for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maxine Swimwear for Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maxine Swimwear for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Maxine Swimwear for Women 265K times last year and spent an estimated $32K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
+38.9%
Conversion, latest week
0.3%
Market size, estimated
$32Ka year
Peak month
July4.4× the quietest month
Top search term
maxine of hollywood swimsuits for women one piece74K searches a year

02 · Price

A sale here is worth $43.40.

Listings sell for $43.40 on average, from $17.64 to $123.32. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $43.40 that is $0 to $4K a year per listing.

Average price
$43.40inside the $15 to $100 sweet spot
Price range
$17.64–$123.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
13.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #724 within Swimsuits & Cover Ups. It carries 642 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
7.0%
Average rank
#724in Swimsuits & Cover Ups
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
642per listing
Listings tracked
102

04 · Newcomers

2 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Maxine Swimwear for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.

$0$644$1K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

26

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

21%

Top 20: 50%

Open market

9%

  • Maxine of Hollywood73%
  • ROSEWE8%
  • Summer Mae3%
  • BIMEI3%
  • EVOCRCO2%
  • Lands' End2%
  • Open — no brand owns it (10 brands, 9%)

Demand

Maxine Swimwear for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.4×

Search terms

Top Maxine Swimwear for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • maxine of hollywood swimsuits for women one piece74K/yr
  • lands end swimsuits42K/yr
  • maxine swimwear for women37K/yr
  • maxine of hollywood swimsuits17K/yr
  • mastectomy bathing suits for women19K/yr
  • mastectomy bathing suits13K/yr
  • trimshaper swimsuits for women9K/yr
  • maxine of hollywood9K/yr
  • 70 year old woman bathing suit7K/yr
  • old lady bathing suits for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Maxine Swimwear for Women

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Size-Overall”
38%of negative reviews mention “Size-Overall”
13.0%of orders come back
“To big”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Maxine Swimwear for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data