Is mavis costume profitable to sell on Amazon United States?

The niche generates $21K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +28.6%. Flapen's verdict: Skip it (47/100).

How competitive is the mavis costume niche?

27 brands and 53 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in mavis costume?

Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Thickness. The return rate is 13.1% — above our launch gate.

What does it cost to enter the mavis costume niche?

Listings span $5.15–$53.98; the average listing price is $20.78 (sweet spot $15–$100). The average incumbent carries 1,940 reviews — the moat a new listing must climb.

Mavis Costume

Skip it

High returns (13.1%) — this niche doesn't clear our bar today.

Avg price

Great$20.78

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great$5.15–$53.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Growth

Good+28.6%

90-day search growth — must beat 0% to launch

Review moat

Okay1,940.49

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$21K

$21K/yr · 188K searches

Returns

Bad13.1%

return rate — above 5% kills the launch gate

Signals No Dominant Brand Low Review Barrier High Returns

Is mavis costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mavis costume is a $21K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 52% of demand. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

mavis costume market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $42K–$52K; units × avg price
Conversion rate: 0.5%
Avg BSR: #14,131
Page quality: 0%
Prime: 91%
Sponsored: 46%
Out of stock: 13.1%
Avg brand age: 43 months
Avg seller age: 180 days

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

42%

Top 20: 89%

Open market

41%

Suhine14%
Leg Avenue12%
Toulite10%
Geyoga8%
POEWAUVE8%
Chongbaijia7%

mavis costume demand & seasonality

Weekly Amazon search volume, last 38 weeks — +28.6% search growth over the last 90 days.

Open Trend

Top mavis costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mavis costume100K/yr +51.8%0.4% conv.
mavis cosplay8K/yr +5.8%0.8% conv.
mavis costume women60K/yr -21.9%0.3% conv.
mavis hotel transylvania costume9K/yr +44.3%0.0% conv.
mavis halloween costume11K/yr +87.1%0.0% conv.

All search terms

Top mavis costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Leg Avenue Womens Sheer Spiderweb Arm Warmers Black O/S

Leg Avenue$11.034.6★1,500 rev

Suhine 4 Pcs Halloween Vampire Costume for Women with Black and Red Striped Tights Black Dress Vampire Fangs Glove (Large)

Suhine$26.534.4★63 rev

Geyoga Womens High Striped Tights Socks Over Knee Striped Long Stockings Halloween Christmas(Black-red)

Geyoga$7.814.6★225 rev

POEWAUVE Halloween Vampire Costume Red Black Striped Thigh High Socks Spider Long Glove Fingerless Glove White Teeth Fangs for Halloween Cosplay

POEWAUVE$11.834.3★25 rev

Chongbaijia Long Sleeve Dress for Women Ribbed Mock Turtleneck Slim Fit Fall Dresses Bodycon Short Dresses Fashion Clothes Black

Chongbaijia$10.664.6★429 rev

Newest

by launch date

MESU Women Striped Thigh High Socks and Fingerless Gloves Set for Cosplay Costumen Black Red

MESU$13.4417 rev

8mo ago

Chongbaijia Long Sleeve Dress for Women Ribbed Mock Turtleneck Slim Fit Fall Dresses Bodycon Short Dresses Fashion Clothes Black

Chongbaijia$10.66429 rev

11mo ago

Maisolly Halloween Womens Hotel Vampire Mevis Costume Adult Cosplay Party Dresses with Stirped Tights Wig Black S

Maisolly$41.1616 rev

11mo ago

JcHrmers 4 Pcs Halloween Vampire Costume Accessories Include Stripe Gloves Pantyhose and Vampire Dentures for Women Halloween Character Dress Up

JcHrmers$12.576 rev

1y ago

Hanpceirs Womens Summer Bodycon Dresses Scoop Neck Slim Fit Knit Club Party Mini Dress Black X-Large

Hanpceirs$16.7456 rev

1y ago

What reviews say buyers love and hate about mavis costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Great fit”

Quality-Overall13%

“great quality for a costume set”

Advertised Vs Actual Product9%

“Just like advertised”

Comfort-Overall7%

“Very comfortable”

Material Quality6%

“The material is a lightweight and comfortable material”

Value For Money5%

“isn't too expensive either”

Ease Of Use4%

“Very simple,”

Shape/Style4%

“Cute Style”

Color4%

“Got it in so many colors”

Stretchability/Expandability/Elasticity4%

“Nice material, good stretch”

What buyers complain about

Size-Overall14%

“But Not the Right Fit for Me”

Stretchability/Expandability/Elasticity10%

“it isnt stretchy which I think would cause it to rip later on anyways”

Thickness10%

“Very thick and snatches you”

Ease Of Cleaning7%

“its all dirty even the package was all dirty”

Material Quality6%

“Cheap look and material”

Quality-Overall3%

“Low quality”

Fastener Quality3%

“The cape- the clasps that hold it around your neck mine broke trying to try it on”

Transparency3%

“Feels light not see thru”

Waist Fit2%

“folds at waist hide fat”

Soft Feel2%

“I wish the dress fabric was a little softer”

Top return reasons

Size-Overall49%

Length7%

Chest Fit7%

Material Quality7%

Waist Fit6%

Hip Fit4%

Shoulder Fit4%

Advertised Vs Actual Product3%

Shape/Style3%

Thin2%

Common mavis costume questions

Is mavis costume profitable to sell on Amazon United States?: The niche generates $21K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +28.6%. Flapen's verdict: Skip it (47/100).
How competitive is the mavis costume niche?: 27 brands and 53 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in mavis costume?: Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Thickness. The return rate is 13.1% — above our launch gate.
What does it cost to enter the mavis costume niche?: Listings span $5.15–$53.98; the average listing price is $20.78 (sweet spot $15–$100). The average incumbent carries 1,940 reviews — the moat a new listing must climb.