- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $18K/yr15K searches / yr
- 90-day growth
- +41.6%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 11 sellers
Flapen Score
Maui Wig against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maui Wig is stronger. Inside it, weaker.
Market
The Maui Wig market on Amazon at a glance
Shoppers on Amazon United States searched for Maui Wig 15K times last year and spent an estimated $18K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- +41.6%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $18Ka year
- Peak month
- October16.2× the quietest month
- Top search term
- maui wig11K searches a year
02 · Price
A sale here is worth $25.46.
Listings sell for $25.46 on average, from $13.23 to $41.36. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $25.46 that is $0 to $3K a year per listing.
- Average price
- $25.46inside the $15 to $100 sweet spot
- Price range
- $13.23–$41.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 13.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #5,120 within Wigs. It carries 798 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 25.2%
- Average rank
- #5,120in Wigs
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 798per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Maui Wig products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ALLAURA Black Long Wavy Hair Cosplay Wigs for Mens Compatible with Demigod Maui Wig Polynesian Demigod Also Compatible with Game of Throne Costume Jon Snow Wig
- Price
- $22.10
- Rating
- 4.4/5
- Reviews
- 7,212
- Age
- 8y ago

Morph Polynesian Curly Wig for Mauri Role Play Halloween Costume Hair for Men and Women Black Cosplay Accessory One Size
- Price
- $27.71
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago

ZFQI Adult Halloween Costumes Men Printed Shirt Pants with Leaf Belt Black Wig Necklace for Ocean Theme Party Dress Up ZF029-L
- Price
- $41.36
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

AENPIMGER Adult Polynesi Heroes Costume Mens Boys Hawaii gods Wig Leaf Hula Skirt Tutu Shell Necklace For Halloween Cosplay
- Price
- $24.11
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 1y ago

Angelaicos Unisex Wavy Halloween Costume Full Wig Long Dark Brown (Mens Wig)
- Price
- $25.62
- Rating
- 4.3/5
- Reviews
- 622
- Age
- 9y ago
Trending
estimated 90-day click momentum
ALLAURA Black Long Wavy Hair Cosplay Wigs for Mens Compatible with Demigod Maui Wig Polynesian Demigod Also Compatible with Game of Throne Costume Jon Snow Wig
- Price
- $22.10
- Rating
- 4.4/5
- Reviews
- 7,212
- Age
- 8y ago

ZFQI Adult Halloween Costumes Men Printed Shirt Pants with Leaf Belt Black Wig Necklace for Ocean Theme Party Dress Up ZF029-L
- Price
- $41.36
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

QUJQOM Adult Costume Set for Maui Costume Men Printed Tattoos Hawaii Costumes with Wig Necklace Dress Up QM057L
- Price
- $38.29
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago

Morph Polynesian Curly Wig for Mauri Role Play Halloween Costume Hair for Men and Women Black Cosplay Accessory One Size
- Price
- $27.71
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago

morvally Mens 80s Dark Brown Curly Hair Wig Glam Rock-Rocker Wig Perfect for Halloween Cosplay DIY Themed Costume Party
- Price
- $13.23
- Rating
- 4.1/5
- Reviews
- 93
- Age
- 6y ago
Newest
by launch date
ZFQI Adult Halloween Costumes Men Printed Shirt Pants with Leaf Belt Black Wig Necklace for Ocean Theme Party Dress Up ZF029-L
- Price
- $41.36
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

Dsimeig Long Curly Black Wigs for Men Halloween Costume Party Wig
- Price
- $21.15
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 1y ago

AENPIMGER Adult Polynesi Heroes Costume Mens Boys Hawaii gods Wig Leaf Hula Skirt Tutu Shell Necklace For Halloween Cosplay
- Price
- $24.11
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 1y ago

AENPIMGER Kids Polynesi Heroes Costume Boys Hawaii gods Wig Leaf Hula Skirt Tutu Shell Necklace For Halloween Cosplay
- Price
- $22.22
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

Morph Polynesian Curly Wig for Mauri Role Play Halloween Costume Hair for Men and Women Black Cosplay Accessory One Size
- Price
- $27.71
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
11
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
10%
- ALLAURA28%
- AENPIMGER17%
- Morph14%
- ZFQI13%
- Angelaicos10%
- morvally8%
- Open — no brand owns it (3 brands, 10%)
Demand
Maui Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 16.2×
Reviews and returns
What reviews say buyers love and hate about Maui Wig
We read the reviews and the return reasons for every product selling here.
“Nothing like in the picture”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maui Wig questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









