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Maui Jim Lighthouse Sunglasses

Fail

The top 5 brands take 100% of clicks, so Maui Jim Lighthouse Sunglasses is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$48K/yr9K searches / yr
90-day growth
+116.1%search demand this quarter
Competition
67%top-5 click share · 4 brands · 11 sellers

Flapen Score

Maui Jim Lighthouse Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maui Jim Lighthouse Sunglasses is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maui Jim Lighthouse Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Maui Jim Lighthouse Sunglasses 9K times last year and spent an estimated $48K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +116.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+116.1%
Conversion, latest week
3.8%
Market size, estimated
$48Ka year
Top search term
maui jim lighthouse4K searches a year

02 · Price

A sale here is worth $144.92.

Listings sell for $144.92 on average, from $24.42 to $223.95. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $144.92 that is $0 to $14K a year per listing.

Average price
$144.92above the $15 to $100 sweet spot
Price range
$24.42–$223.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #1,279 within Sunglasses & Eyewear Accessories. It carries 1,124 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
5.6%
Average rank
#1,279in Sunglasses & Eyewear Accessories
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,124per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Maui Jim Lighthouse Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 215%
  • Brand 34%
  • Brand 43%

Reviews and returns

What reviews say buyers love and hate about Maui Jim Lighthouse Sunglasses

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
23%of negative reviews mention “Durability”
4.9%of orders come back
“started falling off after one week of wear”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Maui Jim Lighthouse Sunglasses questions

Answered from the same tracked data.