Maui Jim Lighthouse Sunglasses
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+116.1%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$144.92avg listing price — sweet spot $15–$100
Review moat
Good1,124.06avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$24.42–$223.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$48K$48K/yr · 9K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Is maui jim lighthouse sunglasses profitable on Amazon?
According to Flapen's Amazon United States niche tracking, maui jim lighthouse sunglasses is a $48K/yr Amazon United States market (9K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
maui jim lighthouse sunglasses market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $36K–$72K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #1,279
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 88%
- Out of stock
- 5.6%
- Avg brand age
- 67 months
- Avg seller age
- 206 days
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Maui Jim78%
- JIM HALO15%
- JULI Eyewear4%
- Shady Rays3%
Top maui jim lighthouse sunglasses products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maui Jim Sunglasses - Lighthouse / Frame: Gloss Black Lens: Polarized Neutral Gray Gloss Black/Neutral Grey 65
Maui Jim$195.534.6★494 rev
Maui Jim Mens & Womens Hookipa Polarized Rectangle Sunglasses Gloss Black/Neutral Grey Polarized Medium Fit
Maui Jim$219.194.5★2,382 rev
Maui Jim Mens & Womens Lighthouse Polarized Rectangle Sunglasses Shiny Black/Blue Hawaii Polarized Medium Fit
Maui Jim$160.303.0★1 rev
JIM HALO Sport Sunglasses for Men Women TR90 Rimless Frame for Running Fishing Cycling Driving
JIM HALO$24.484.3★297 rev
Maui Jim Mens & Womens Hookipa Polarized Rectangle Sunglasses Shiny Transparent Blue/Blue Hawaii Polarized Medium Fit
Maui Jim$223.394.5★2,382 rev
Newest
by launch dateMaui Jim Mens & Womens Lighthouse Polarized Rectangle Sunglasses Shiny Black/Blue Hawaii Polarized Medium Fit
Maui Jim$160.301 rev
Shady Rays Huron - Glacier/Blue Glacier Mirror Lens Standard Fit
Shady Rays$72.368 rev
Maui Jim Mens & Womens Hookipa Polarized Rectangle Sunglasses Shiny Transparent Blue/Blue Hawaii Polarized Medium Fit
Maui Jim$223.392,382 rev
JIM HALO Sport Sunglasses for Men Women TR90 Rimless Frame for Running Fishing Cycling Driving
JIM HALO$24.55183 rev
JULI Sports Polarized Sunglasses for Men Women Tr90 Rimless Frame for Running Fishing Golf Surf Driving(Black)
JULI Eyewear$27.151,121 rev
Trending
90-day click momentumMaui Jim Mens & Womens Lighthouse Polarized Rectangle Sunglasses Shiny Black/Blue Hawaii Polarized Medium Fit
Maui Jim$160.303.0★
Shady Rays Huron - Glacier/Blue Glacier Mirror Lens Standard Fit
Shady Rays$72.364.3★
Maui Jim Mens & Womens Hookipa Polarized Rectangle Sunglasses Shiny Transparent Blue/Blue Hawaii Polarized Medium Fit
Maui Jim$223.394.5★
Maui Jim Mens & Womens Hookipa Polarized Rectangle Sunglasses Gloss Black/Hcl Bronze Polarized Medium Fit
Maui Jim$203.794.5★
Maui Jim Mens and Womens Hookipa Polarized Rimless Sunglasses Tortoise/Maui Rose Large
Maui Jim$223.734.5★
What reviews say buyers love and hate about maui jim lighthouse sunglasses
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“These Jim Halo frameless polarized sunglasses are extremely light and look great”
“Awesome quality”
“Fits great”
“Nice style too”
“very comfortable”
“color of these sunglasses”
“always the best: wear, quality, durabilty”
“Nice shade love the look”
“Polarized makes things brighter”
What buyers complain about
“started falling off after one week of wear”
“They are just poorly made, very cheap, very flimsy”
“They run large”
“They are extremely overpriced”
“flimsy”
“Furthermore, the materials do not justify the high price; it is very lightweight”
“Bridge width too wide”
“Not adjustable as advertised”
“not for sailing”
“At first this sounds great until you realize that because they flex so easily”
Top return reasons
Common maui jim lighthouse sunglasses questions
- Is maui jim lighthouse sunglasses profitable to sell on Amazon United States?
- The niche generates $48K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +116.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the maui jim lighthouse sunglasses niche?
- 4 brands and 11 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in maui jim lighthouse sunglasses?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.9%.
- What does it cost to enter the maui jim lighthouse sunglasses niche?
- Listings span $24.42–$223.95; the average listing price is $144.92 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.