- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $354K/yr153K searches / yr
- 90-day growth
- +9.4%search demand this quarter
- Competition
- 68%top-5 click share · 15 brands · 80 sellers
Flapen Score
Maui Hook against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maui Hook is stronger. Inside it, weaker.
Market
The Maui Hook market on Amazon at a glance
Shoppers on Amazon United States searched for Maui Hook 153K times last year and spent an estimated $354K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $354K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- +9.4%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $354Ka year
- Peak month
- December6.6× the quietest month
- Top search term
- maui hook86K searches a year
02 · Price
A sale here is worth $81.28.
Listings sell for $81.28 on average, from $6.75 to $258.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $81.28 that is $41K to $61K a year per listing.
- Average price
- $81.28inside the $15 to $100 sweet spot
- Price range
- $6.75–$258.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $41K–$61K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #10,947 within Boys. It carries 986 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 75%
- Out of stock, average day
- 16.1%
- Average rank
- #10,947in Boys
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 986per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Maui Hook products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dxvsaxi Ocean Hook Adventure Cosplay Fish Hook Ocean Theme Costume Halloween Cosplay Prop
- Price
- $17.99
- Rating
- 2.7/5
- Reviews
- 101
- Age
- 1y ago

Maui Jim Mens & Womens Hookipa Polarized Rectangle Sunglasses Gloss Black/Neutral Grey Polarized Medium Fit
- Price
- $219.19
- Rating
- 4.5/5
- Reviews
- 2,382
- Age
- 23y ago

Disney Moana Fish Hook Costume Accessory Officially Licensed 17 Inch Halloween Plastic Costume Prop
- Price
- $23.17
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

The Polynesian Demigod Maui-Inspired Cosplay Samll Fish Hook Props Engraved Hawaii Tribal Design (Ivory White)
- Price
- $29.89
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago

KIDHF Maui Boys Cartoon Comfy Loose 2-Piece Long Pajama Set Sleepwear 140/7-8 Years
- Price
- $25.49
- Rating
- 4.6/5
- Reviews
- 437
- Age
- 8y ago
Trending
estimated 90-day click momentum
Maui Jim Mens and Womens Hookipa Polarized Rimless Sunglasses Tortoise/Maui Rose Large
- Price
- $223.73
- Rating
- 4.5/5
- Reviews
- 2,382
- Age
- 24y ago

Disney Moana Fish Hook Costume Accessory Officially Licensed 17 Inch Halloween Plastic Costume Prop
- Price
- $23.17
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Maui Jim Mens & Womens Hookipa Polarized Rectangle Sunglasses Shiny Trans Cyclamen Pink/Maui Sunrise Polarized Medium Fit
- Price
- $218.64
- Rating
- 4.5/5
- Reviews
- 2,382
- Age
- 1y ago

Big Eyes Fish Maui Costume Toddler Kid Maui Tattoo Novelty Long Sleeves Shirt and Pants Kids Graphic Clothing Sets Themd Party Dress up Little Kids
- Price
- $15.96
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 1y ago

FishTrip 100 Pack Octopus Fishing Hooks - Offset Beak Circle Hooks for Fish Hooks Saltwater & Freshwater Live Bait Fish Hook for Rigs Catfish Bass Tuna Walleye Trout
- Price
- $6.75
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 2y ago
Newest
by launch date
Disney Moana Fish Hook Costume Accessory Officially Licensed 17 Inch Halloween Plastic Costume Prop
- Price
- $23.17
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Mattel Disney Moana Toys Maui Small Doll with Transforming Shark Outfit & Fishhook Accessory Shapeshifting Look Inspired by Movie
- Price
- $9.99
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 8mo ago

Disney Moana Maui Hook Costume Prop - Disney Movie Accessories for Halloween Dress Up Parties - Officially Licensed Standard
- Price
- $42.08
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 1y ago

Maui Cosplay Costume Props Stone Animal Bone Tooth Necklace Maui Halloween Outfits Primitive Man Accessories
- Price
- $12.99
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1y ago

Disney Store Official Moana 2 Maui Fish Hook Light Up Toy Featuring 2 Modes Motion Activated Lights and Sound! Inspired by Disney Moana 2 18.5 Inches Perfect for Kids & Fans
- Price
- $29.95
- Rating
- 4.8/5
- Reviews
- 70
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
80
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 95%
Open market
21%
- Maui Jim28%
- Dxvsaxi20%
- Disguise12%
- Lanmachoice10%
- Disney5%
- KIDHF4%
Demand
Maui Hook search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 6.6×
Search terms
Top Maui Hook search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- maui hook86K/yr
- maui hook toy28K/yr
- maui fish hook13K/yr
- maui fish hook toy7K/yr
- moana hook6K/yr
- moana maui hook4K/yr
- mauis hook3K/yr
- maui hook prop5K/yr
Reviews and returns
What reviews say buyers love and hate about Maui Hook
We read the reviews and the return reasons for every product selling here.
“Short rope”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maui Hook questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









