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Maui Costume Kids

Fail

Shoppers spend an estimated $29K a year here, so Maui Costume Kids is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$29K/yr125K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
35%top-5 click share · 19 brands · 29 sellers

Flapen Score

Maui Costume Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maui Costume Kids is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maui Costume Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Maui Costume Kids 125K times last year and spent an estimated $29K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
1.1%
Market size, estimated
$29Ka year
Peak month
October7.0× the quietest month
Top search term
maui costume kids60K searches a year

02 · Price

A sale here is worth $21.48.

Listings sell for $21.48 on average, from $7.71 to $88.01. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $21.48 that is $0 to $2K a year per listing.

Average price
$21.48inside the $15 to $100 sweet spot
Price range
$7.71–$88.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #1,288 within Boys. It carries 155 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
98%
Out of stock, average day
12.6%
Average rank
#1,288in Boys
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
155per listing
Listings tracked
45

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Maui Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

29

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

35%

Top 20: 80%

Open market

20%

  • Brand 134%
  • Brand 220%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Maui Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Maui Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maui costume kids60K/yr
  • maui costume toddler19K/yr
  • maui outfit for boys2K/yr
  • maui toddler costume8K/yr
  • kids maui costume5K/yr
  • toddler maui costume8K/yr
  • baby maui costume6K/yr
  • maui kids costume5K/yr
  • maui costume boys3K/yr
  • maui halloween costume toddler3K/yr

Reviews and returns

What reviews say buyers love and hate about Maui Costume Kids

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
44%of negative reviews mention “Quality-Overall”
8.9%of orders come back
“very cheap like”
A buyer, on “Quality-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Maui Costume Kids questions

Answered from the same tracked data.