Maui Costume Kids
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Review moat
Great154.98avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.48avg listing price — sweet spot $15–$100
Price range
Great$7.71–$88.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.9%return rate — above 5% kills the launch gate
Market size
Bad$29K$29K/yr · 125K searches
Is maui costume kids profitable on Amazon?
According to Flapen's Amazon United States niche tracking, maui costume kids is a $29K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
maui costume kids market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $27K–$32K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,288
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 78%
- Out of stock
- 12.6%
- Avg brand age
- 38 months
- Avg seller age
- 166 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
29
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
35%
Top 20: 80%
Open market
20%
- BanKids34%
- Big Eyes Fish20%
- Morph8%
- KIDHF6%
- AmzBarley6%
- MESOQUE6%
maui costume kids demand & seasonality
Weekly Amazon search volume, last 84 weeks — +8.7% search growth over the last 90 days.Peak months: Sep, Oct, Dec · busiest ÷ quietest = 7.0×
Top maui costume kids search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- maui costume kids60K/yr
- maui costume toddler19K/yr
- maui outfit for boys2K/yr
- maui toddler costume8K/yr
- kids maui costume5K/yr
- toddler maui costume8K/yr
- baby maui costume6K/yr
- maui kids costume5K/yr
- maui costume boys3K/yr
- maui halloween costume toddler3K/yr
Top maui costume kids products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boys Role Play Costume Dress-Up 2PCS/Set Top+Pants Swimwear Swimsuit Party Birthday Halloween Little Kids 2T
BanKids$10.654.5★8 rev
BanKids Boys Role Play Costume Dress-Up 2PCS/Set Top+Pants Swimwear Swimsuit Party Birthday Halloween Little Kids 3-4
BanKids$10.474.5★8 rev
BanKids Boys Role Play Costume Dress-Up 2PCS/Set Top+Pants Swimwear Swimsuit Party Birthday Halloween Little Kids 6-7
BanKids$13.714.5★8 rev
Big Eyes Fish Maui Kids Costume Kid Maui Tattoo Shirt Short Set Novelty Short Sleeves Shirt and Pants Kids Graphic Clothing Sets Themd Party Dress up
Big Eyes Fish$16.134.6★100 rev
AmzBarley Boys Girls Hawaii Green Leaf Hula Grass Skirt Kids Halloween Party Costume Accessory
AmzBarley$12.424.5★58 rev
Newest
by launch date
Disney Moana Maui Toddler Boys Raglan Rash Guard and Swim Trunks UPF 50+ Outfit Set Green/White Maui 4T
Disney$24.981,187 rev
MESOQUE Ocean Adventure Role Play Costume for Boys Halloween Carnival Outfit Demi God Tattoos 3D Printed Apparel with Wig Necklace (5-6T)
MESOQUE$24.8418 rev
MESOQUE Ocean Adventure Role Play Costume for Boys Halloween Carnival Outfit Demi God Tattoos 3D Printed Apparel with Wig Necklace (7-8T)
MESOQUE$24.6818 rev
MESOQUE Ocean Adventure Role Play Costume for Boys Halloween Carnival Outfit Demi God Tattoos 3D Printed Apparel with Wig Necklace (9-10T)
MESOQUE$23.7918 rev
Boys Role Play Costume Dress-Up 2PCS/Set Top+Pants Swimwear Swimsuit Party Birthday Halloween Little Kids 2T
BanKids$10.658 rev
Trending
90-day click momentumDisney Moana Maui Toddler Boys Raglan Rash Guard and Swim Trunks UPF 50+ Outfit Set Green/White Maui 4T
Disney$24.984.8★
BanKids Boys Role Play Costume Dress-Up 2PCS/Set Top+Pants Swimwear Swimsuit Party Birthday Halloween Little Kids 3-4
BanKids$10.474.5★
Big Eyes Fish Maui Costume Kids Maui Tattoo Short Sleeves Shirt and Pants Boys Graphic Clothing Sets Themd Party Dress up
Big Eyes Fish$16.824.6★
BanKids Boys Role Play Costume Dress-Up 2PCS/Set Top+Pants Swimwear Swimsuit Party Birthday Halloween Little Kids 7-8
BanKids$13.134.5★
BanKids Boys Role Play Costume Dress-Up 2PCS/Set Top+Pants Swimwear Swimsuit Party Birthday Halloween Little Kids 4-5
BanKids$13.924.5★
What reviews say buyers love and hate about maui costume kids
What buyers praise and complain about, mined from review topics.What buyers love
“size was perfect”
“Good quality”
“So cute material is great for day use or even Pjs”
“Good product for price”
“Great looking lightweight necklace”
“Vibrant colors, perfect fit, comfy and the price was just right”
“Perfect for MNSSHP as Mona duo”
“washed it so many times”
“My divertido”
“is incredibly durable”
What buyers complain about
“very cheap like”
“Not as shown”
“The design was better off without these details”
“Its cheap plastic”
“The light up/music feature stopped working after a few minutes”
“it still doesnt work”
“material is not breathable”
“gets very sweaty”
“Cons runs small”
Top return reasons
Common maui costume kids questions
- Is maui costume kids profitable to sell on Amazon United States?
- The niche generates $29K/yr across 45 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the maui costume kids niche?
- 19 brands and 29 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in maui costume kids?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Design-Overall. The return rate is 8.9% — above our launch gate.
- When does demand for maui costume kids peak?
- Demand peaks in Sep–Oct–Dec; the busiest month runs 7.0× the quietest.
- What does it cost to enter the maui costume kids niche?
- Listings span $7.71–$88.01; the average listing price is $21.48 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.