Matrix of Leadership

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -68.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

-68.8%

Conversion, latest week

2.6%

Market size, estimated

$29Ka year

Top search term

matrix of leadership14K searches a year

Listings sell for $24.76 on average, from $13.82 to $47.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $24.76 that is $6K to $12K a year per listing.

Average price

$24.76inside the $15 to $100 sweet spot

Price range

$13.82–$47.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

1.0%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #3,092 within Boys. It carries 99 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

83%

Out of stock, average day

30.8%

Average rank

#3,092in Boys

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

99per listing

Listings tracked

6

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months