Maternity Underwear

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $666K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

1.4%

Market size, estimated

$666Ka year

Peak month

January1.2× the quietest month

Top search term

maternity underwear802K searches a year

Listings sell for $24.09 on average, from $8.70 to $35.10. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $24.09 that is $12K to $18K a year per listing.

Average price

$24.09inside the $15 to $100 sweet spot

Price range

$8.70–$35.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$12K–$18K

Returns

3.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #4,165 within Shops. It carries 8,115 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#4,165in Shops

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

8,115per listing

Listings tracked

50

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

44 months