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Maternity Thong

Fail

Shoppers spend an estimated $44K a year here, so Maternity Thong is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$44K/yr146K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
47%top-5 click share · 14 brands · 15 sellers

Flapen Score

Maternity Thong against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Thong is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Thong market on Amazon at a glance

Shoppers on Amazon United States searched for Maternity Thong 146K times last year and spent an estimated $44K. The top 5 brands take 82% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
1.4%
Market size, estimated
$44Ka year
Peak month
May1.3× the quietest month
Top search term
maternity thongs45K searches a year

02 · Price

A sale here is worth $22.14.

Listings sell for $22.14 on average, from $8.47 to $34.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.14 that is $0 to $2K a year per listing.

Average price
$22.14inside the $15 to $100 sweet spot
Price range
$8.47–$34.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #13,490 within Shops. It carries 5,209 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#13,490in Shops
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
5,209per listing
Listings tracked
38

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Maternity Thong products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

15

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

47%

Top 20: 83%

Open market

14%

  • Brand 128%
  • Brand 226%
  • Brand 316%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 14%)

Demand

Maternity Thong search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Maternity Thong search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maternity thongs45K/yr
  • maternity thong28K/yr
  • maternity thong underwear21K/yr
  • maternity underwear thong18K/yr
  • pregnancy thongs10K/yr
  • pregnancy thongs for women8K/yr
  • maternity thongs for women4K/yr
  • pregnancy thong4K/yr
  • maternity shapewear thong4K/yr
  • maternity thongs for pregnancy4K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Thong

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Comfort-Overall”
22%of negative reviews mention “Size-Overall”
3.7%of orders come back
“Terrible fit”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Maternity Thong questions

Answered from the same tracked data.