Maternity Thong
FailShoppers spend an estimated $44K a year here, so Maternity Thong is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $44K/yr146K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 47%top-5 click share · 14 brands · 15 sellers
Flapen Score
Maternity Thong against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Thong is stronger. Inside it, weaker.
Market
The Maternity Thong market on Amazon at a glance
Shoppers on Amazon United States searched for Maternity Thong 146K times last year and spent an estimated $44K. The top 5 brands take 82% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $44Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- maternity thongs45K searches a year
02 · Price
A sale here is worth $22.14.
Listings sell for $22.14 on average, from $8.47 to $34.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.14 that is $0 to $2K a year per listing.
- Average price
- $22.14inside the $15 to $100 sweet spot
- Price range
- $8.47–$34.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #13,490 within Shops. It carries 5,209 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #13,490in Shops
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 5,209per listing
- Listings tracked
- 38
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Maternity Thong products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KUKU PANDA No Show Thongs for Women Ladies Maternity Comfortable Panties Seamless Underwear Set Athletic Workout Variety Pack (Black/White/Nude Medium)
- Price
- $18.53
- Rating
- 4.3/5
- Reviews
- 1,672
- Age
- 5y ago

Kindred Bravely Postpartum Thong Panty Comfortable Sustainable Maternity Underwear 5 Pack (Assorted Medium/Large)
- Price
- $34.60
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 2y ago

KUKU PANDA No Show Thongs for Women Ladies Comfortable Maternity Panties Seamless Underwear Set Athletic Workout Variety Pack (Cute & Pink Medium)
- Price
- $18.74
- Rating
- 4.3/5
- Reviews
- 1,672
- Age
- 4y ago

Boguish Maternity Underwear Thong Over Bump - Pregnancy Shapewear Over Belly Support Seamless Pregnant Panties for Women
- Price
- $29.66
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 1y ago

Boguish Maternity Underwear Thong for Women Pregnancy Shapewear Over The Belly Support Seamless Pregnant Panties 5-Pack
- Price
- $32.58
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 1y ago
Trending
estimated 90-day click momentum
LEVAO Maternity Thongs for Women V-cut Seamless Underwear No Show Soft Pregnancy Panties Breathable Women Thong 5 Pack (SXL)
- Price
- $21.49
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1mo ago

Boguish Maternity Underwear Thong Over Bump - Pregnancy Shapewear Over Belly Support Seamless Pregnant Panties for Women Black/Nude
- Price
- $29.49
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 1y ago

Yuamose High Waist Postpartum Underwear & C-Section Recovery Maternity Panties Black Cotton Thongs For Women 6 Pack Size L Large
- Price
- $16.09
- Rating
- 4.2/5
- Reviews
- 179
- Age
- 3y ago

Boguish Seamless Maternity Shapewear Over Belly Support Thong High Waist Underwear Panties for Pregnancy 3-Pack(Nude+Black+White) Size S
- Price
- $25.79
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 2y ago

Y25D Maternity Thongs for Women Seamless Maternity Underwear Over Bump Maternity Panties for Pregnancy Postpartum Black
- Price
- $9.18
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 1y ago
Newest
by launch date
LEVAO Maternity Thongs for Women V-cut Seamless Underwear No Show Soft Pregnancy Panties Breathable Women Thong 5 Pack (SXL)
- Price
- $21.49
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1mo ago

Boguish Womens Maternity Thongs Panties Over the Bump Seamless Pregnancy Shapewear Belly Support High Waist Underwear 4-Pack
- Price
- $29.50
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 8mo ago

Y25D Maternity Thongs for Women Seamless Maternity Underwear Over Bump Maternity Panties for Pregnancy Postpartum Black
- Price
- $9.18
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 1y ago

Boguish Maternity Underwear Thong for Women Pregnancy Shapewear Over The Belly Support Seamless Pregnant Panties 5-Pack
- Price
- $32.58
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 1y ago

Boguish Maternity Underwear Thong for Women Pregnancy Shapewear Over The Belly Support Seamless Pregnant Panties 5-Pack
- Price
- $32.65
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
15
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 83%
Open market
14%
- Boguish28%
- KUKU PANDA26%
- Kindred Bravely16%
- Yuamose6%
- KUNINDOME5%
- Intimate Portal4%
- Open — no brand owns it (8 brands, 14%)
Demand
Maternity Thong search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Maternity Thong search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- maternity thongs45K/yr
- maternity thong28K/yr
- maternity thong underwear21K/yr
- maternity underwear thong18K/yr
- pregnancy thongs10K/yr
- pregnancy thongs for women8K/yr
- maternity thongs for women4K/yr
- pregnancy thong4K/yr
- maternity shapewear thong4K/yr
- maternity thongs for pregnancy4K/yr
Reviews and returns
What reviews say buyers love and hate about Maternity Thong
We read the reviews and the return reasons for every product selling here.
“Terrible fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maternity Thong questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









