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Maternity Tank Tops for Women

Maybe

The top 5 products take only 15% of clicks. But shoppers spend an estimated $40K a year here, so Maternity Tank Tops for Women is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$40K/yr185K searches / yr
90-day growth
+73.4%search demand this quarter
Competition
15%top-5 click share · 47 brands · 51 sellers

Flapen Score

Maternity Tank Tops for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Tank Tops for Women is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Tank Tops for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Maternity Tank Tops for Women 185K times last year and spent an estimated $40K. The top 5 brands take 54% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +73.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
+73.4%
Conversion, latest week
0.8%
Market size, estimated
$40Ka year
Top search term
maternity tank tops with built in bra28K searches a year

02 · Price

A sale here is worth $26.89.

Listings sell for $26.89 on average, from $8.01 to $48.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.89 that is $0 to $3K a year per listing.

Average price
$26.89inside the $15 to $100 sweet spot
Price range
$8.01–$48.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #10,368 within Shops. It carries 1,215 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#10,368in Shops
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,215per listing
Listings tracked
174

04 · Newcomers

11 of last year's 75 launches cleared the first-year sales bar.

75 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
75
Successful launches
11Amazon's first-year sales bar
Average brand age
40 months

Products

Top Maternity Tank Tops for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

47 falling

Sellers

51

Top-5 brand share

54%

Top 20: 86%

Top-5 click share

15%

Top 20: 39%

Open market

41%

  • Brand 117%
  • Brand 213%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Maternity Tank Tops for Women search demand

Weekly searches over the year. Pick a range.

7K5KSpike '26Prime Day '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Maternity Tank Tops for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maternity tank tops with built in bra28K/yr
  • maternity tube top20K/yr
  • white maternity tank top20K/yr
  • red maternity tank top6K/yr
  • maternity cami15K/yr
  • maternity camisole18K/yr
  • cotton maternity tank tops8K/yr
  • maternity halter top7K/yr
  • pregnancy tank tops for women11K/yr
  • maternity tank tops built in bra5K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Tank Tops for Women

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
19%of negative reviews mention “Size-Overall”
7.0%of orders come back
“Run very small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Maternity Tank Tops for Women questions

Answered from the same tracked data.