Is maternity t shirts profitable to sell on Amazon United States?

The niche generates $182K/yr across 258 tracked products. 17 of 75 products launched in the last 360 days are still selling. 90-day search growth is -37.2%. Flapen's verdict: Skip it (48/100).

How competitive is the maternity t shirts niche?

50 brands and 58 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in maternity t shirts?

Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 9.6% — above our launch gate.

When does demand for maternity t shirts peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.9× the quietest.

What does it cost to enter the maternity t shirts niche?

Listings span $7.97–$44.78; the average listing price is $24.35 (sweet spot $15–$100). The average incumbent carries 1,032 reviews — the moat a new listing must climb.

Maternity T Shirts

Skip it

Soft demand (-37.2% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible9%

top-5 click share — an open shelf

Avg price

Incredible$24.35

avg listing price — sweet spot $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Great$7.97–$44.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,032.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$182K

$182K/yr · 838K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.6%

return rate — above 5% kills the launch gate

Growth

Bad-37.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Returns

Is maternity t shirts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, maternity t shirts is a $182K/yr Amazon United States market (838K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

maternity t shirts market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $195K–$244K; units × avg price
Conversion rate: 0.9%
Avg BSR: #9,539
Page quality: 0%
Prime: 99%
Sponsored: 91%
Out of stock: 6.2%
Avg brand age: 35 months
Avg seller age: 183 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

Top-5 brand share

53%

Top 20: 90%

Top-5 click share

Top 20: 30%

Open market

44%

MIRAZEN13%
Ekouaer12%
Smallshow11%
Bhome9%
CRZ YOGA8%
Ficerd5%

maternity t shirts demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.9×

Open Trend

Top maternity t shirts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

maternity workout tops104K/yr -17.1%0.7% conv.
white maternity shirt57K/yr -8.2%1.9% conv.
maternity long sleeve shirt182K/yr -67.8%0.6% conv.
long sleeve maternity shirt83K/yr -54.2%0.7% conv.
black maternity shirt39K/yr -13.7%1.9% conv.
maternity athletic top21K/yr +16.2%0.5% conv.
red maternity shirt32K/yr +8.4%0.4% conv.
pink maternity shirt32K/yr -52.8%0.3% conv.
flowy maternity tops13K/yr +10.8%0.1% conv.
maternity long sleeve64K/yr -67.6%0.5% conv.

All search terms

Top maternity t shirts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MIRAZEN Maternity Shirts Long Sleeve Pregnancy Top for Women with Crew Neck Casual Tee Shirts Black Medium

MIRAZEN$10.134.6★178 rev

MIRAZEN Maternity Shirts for Women Crew Neck Maternity Top Short Sleeve Side Ruched Pregnancy Summer Clothes White XX-Large

MIRAZEN$10.084.7★155 rev

Smallshow Womens Maternity Shirts Ribbed Ruched Pregnancy Clothes Tops 3 Packs Black-Black-Black M

Smallshow$29.764.8★386 rev

Fotociti Maternity Shirts for Women Short Sleeve Pregnancy Top Soft Stretch Crew Neck Side Ruched Maternity Tee Casual Work White

Fotociti$7.974.3★73 rev

Bhome Maternity T Shirt Short Sleeve Shirts Vneck Tshirt Side Ruched Tee Top White L

Bhome$13.794.5★2,335 rev

Newest

by launch date

3 Pack Womens Maternity Shirts Crew Neck Maternity Top Side Split Pregnancy Clothes Short Sleeve Black/White/Coffee M

MIRAZEN$28.2023 rev

1mo ago

Bhome Maternity Tank Tops 3 Packs Loose Fit Maternity Workout Shirts Tunic Tee Round Neck Comfy Sleeveless Pregnancy Clothes Summer Black/Brown/White M

Bhome$29.0542 rev

4mo ago

Fotociti Maternity Shirts for Women Short Sleeve Pregnancy Top Soft Stretch Crew Neck Side Ruched Maternity Tee Casual Work White

Fotociti$7.9773 rev

6mo ago

Fotociti Maternity Shirts for Women Short Sleeve Pregnancy Top Soft Stretch Crew Neck Side Ruched Maternity Tee Casual Work Black

Fotociti$8.5373 rev

6mo ago

Ekouaer Maternity Tank Tops for Women Summer Sleeveless Shirts Ribbed Crew Neck Pregnancy Clothes Black/White/Grey L

Ekouaer$28.45160 rev

7mo ago

What reviews say buyers love and hate about maternity t shirts

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall19%

“comfy to wear”

Size-Overall18%

“Fits as expected”

Soft Feel11%

“Soft fabric”

Stretchability/Expandability/Elasticity6%

“This is so comfortable and cute and it stretches so much”

Material Quality6%

“Soft Material”

Quality-Overall5%

“is well made”

Color4%

“Cute colors”

Value For Money3%

“Good for the price”

Exercise/Sports Suitability2%

“Great workout shirts”

Weight Light2%

“Its lightweight and breathable”

What buyers complain about

Size-Overall19%

“awkward fit”

Material Quality5%

“Very cheap feeling material also”

Color4%

“Color not good for me”

Quality-Overall4%

“Overall, the quality was inconsistent”

Thickness4%

“Its not thick material”

Transparency4%

“definitely see through for the white”

Length2%

“however wish it wasn't quite so long”

Stretchability/Expandability/Elasticity2%

“Too much stretchy”

Sleeve Fit1%

“so very happy the sleeves are long”

Shape/Style1%

“Not very flattering”

Top return reasons

Size-Overall44%

Length11%

Material Quality7%

Waist Fit6%

Chest Fit6%

Thin5%

Sleeve Fit3%

Color3%

Transparency2%

Shape/Style2%

Common maternity t shirts questions

Is maternity t shirts profitable to sell on Amazon United States?: The niche generates $182K/yr across 258 tracked products. 17 of 75 products launched in the last 360 days are still selling. 90-day search growth is -37.2%. Flapen's verdict: Skip it (48/100).
How competitive is the maternity t shirts niche?: 50 brands and 58 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in maternity t shirts?: Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 9.6% — above our launch gate.
When does demand for maternity t shirts peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 2.9× the quietest.
What does it cost to enter the maternity t shirts niche?: Listings span $7.97–$44.78; the average listing price is $24.35 (sweet spot $15–$100). The average incumbent carries 1,032 reviews — the moat a new listing must climb.