Maternity T Shirts
FailDemand is soft, at -37.2% this quarter, so Maternity T Shirts is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $182K/yr838K searches / yr
- 90-day growth
- -37.2%search demand this quarter
- Competition
- 9%top-5 click share · 50 brands · 58 sellers
Flapen Score
Maternity T Shirts against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity T Shirts is stronger. Inside it, weaker.
Market
The Maternity T Shirts market on Amazon at a glance
Shoppers on Amazon United States searched for Maternity T Shirts 838K times last year and spent an estimated $182K. The top 5 brands take 53% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 838K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.
- Searches, last 12 months
- 838K
- Growth, 90 days vs prior 90
- -37.2%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $182Ka year
- Peak month
- October2.9× the quietest month
- Top search term
- maternity workout tops104K searches a year
02 · Price
A sale here is worth $24.35.
Listings sell for $24.35 on average, from $7.97 to $44.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $24.35 that is $0 to $2K a year per listing.
- Average price
- $24.35inside the $15 to $100 sweet spot
- Price range
- $7.97–$44.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 9.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #9,539 within Shops. It carries 1,032 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 99%
- Out of stock, average day
- 6.2%
- Average rank
- #9,539in Shops
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,032per listing
- Listings tracked
- 258
04 · Newcomers
17 of last year's 75 launches cleared the first-year sales bar.
75 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 75
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Maternity T Shirts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 9% of clicks. An open shelf where new products get seen.
Brands
50 falling
Sellers
58
Top-5 brand share
53%
Top 20: 90%
Top-5 click share
9%
Top 20: 30%
Open market
44%
- Brand 113%
- Brand 212%
- Brand 311%
- Brand 49%
- Brand 58%
- Brand 65%
Demand
Maternity T Shirts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.9×
Search terms
Top Maternity T Shirts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- maternity workout tops104K/yr
- white maternity shirt57K/yr
- maternity long sleeve shirt182K/yr
- long sleeve maternity shirt83K/yr
- black maternity shirt39K/yr
- maternity athletic top21K/yr
- red maternity shirt32K/yr
- pink maternity shirt32K/yr
- flowy maternity tops13K/yr
- maternity long sleeve64K/yr
Reviews and returns
What reviews say buyers love and hate about Maternity T Shirts
We read the reviews and the return reasons for every product selling here.
“awkward fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maternity T Shirts questions
Answered from the same tracked data.









