Maternity Swimsuit
MaybeThe top 5 products take only 18% of clicks. But returns run at 11.3% of orders, so Maternity Swimsuit is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 4560
- Market size
- $550K/yr4.0M searches / yr
- 90-day growth
- +112.4%search demand this quarter
- Competition
- 18%top-5 click share · 17 brands · 26 sellers
Flapen Score
Maternity Swimsuit against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Swimsuit is stronger. Inside it, weaker.
Market
The Maternity Swimsuit market on Amazon at a glance
Shoppers on Amazon United States searched for Maternity Swimsuit 4.0M times last year and spent an estimated $550K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +112.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $550K a year.
- Searches, last 12 months
- 4.0M
- Growth, 90 days vs prior 90
- +112.4%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $550Ka year
- Peak month
- June10.0× the quietest month
- Top search term
- maternity swimsuit2.2M searches a year
02 · Price
A sale here is worth $32.82.
Listings sell for $32.82 on average, from $6.43 to $42.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $32.82 that is $3K to $8K a year per listing.
- Average price
- $32.82inside the $15 to $100 sweet spot
- Price range
- $6.43–$42.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 11.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #6,216 within Shops. It carries 678 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #6,216in Shops
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 678per listing
- Listings tracked
- 112
04 · Newcomers
Amazon counts 11 of last year's 25 launches as successful.
25 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 25
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Maternity Swimsuit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Summer Mae Maternity Swimsuit One Piece Bathing Suit Button Neck Cross Back Black M
- Price
- $35.70
- Rating
- 4.4/5
- Reviews
- 3,072
- Age
- 6y ago

Summer Mae Maternity High Waist Bikini Swimsuit Two Piece Ruffled Hem Cute Bathing Suit Floral Pregnancy Swimwear Dewdrop Blooms Large
- Price
- $38.60
- Rating
- 4.4/5
- Reviews
- 2,323
- Age
- 2y ago

Summer Mae Maternity Swimsuit V-Neck One Piece Swimsuit Ruffled Lace Up Monokini Black M
- Price
- $35.83
- Rating
- 4.6/5
- Reviews
- 1,861
- Age
- 6y ago

Charmo Ruffle Maternity Swimwear Twist Front Cutout Pregnancy Swimsuits for Women Padded V Neck Maternity Swim Dress Black L
- Price
- $30.17
- Rating
- 4.8/5
- Reviews
- 327
- Age
- 1y ago

Summer Mae Maternity High Waist Swimsuit Ruffle Hem Bikini Bathing Suit Shirred Bandeau Two Piece Pregnancy Swimwear Black X-Large
- Price
- $42.05
- Rating
- 4.5/5
- Reviews
- 996
- Age
- 2y ago
Trending
90-day click momentum
Summer Mae Maternity Swimsuit One Piece Bathing Suit Button Neck Cross Back Black XL
- Price
- $36.61
- Rating
- 4.4/5
- Reviews
- 3,072
- Age
- 4y ago

GINKANA Maternity Tankinis Swimsuits Ruffle Hem Pregnancy Bathing Suits 2 Pieces Swimwear Flower Print Swim Suits Green Floral XL
- Price
- $33.65
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 1y ago

Summer Mae Maternity Two-Piece Swimsuit Tankini with Pocket Cross Back Pregnancy Bathing Suit Sporty Swimwear Solitary Silhouette Bloom 12
- Price
- $38.12
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 1y ago

Maternity One Piece Swimsuits for Women - Ribbed Cutout High Waist Maternity Bathing Suits Tie Knot Pregnancy Swimwear 2026 Black L
- Price
- $23.72
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 1y ago

Summer Mae Ribbed Maternity One Piece Swimsuit Dress Wrap Bathing Suit with Built-in Pocket Short Swimwear Tie Knot Skirt Black 12
- Price
- $35.55
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 6mo ago
Newest
by launch date
Summer Mae Ribbed Maternity One Piece Swimsuit Dress Wrap Bathing Suit with Built-in Pocket Short Swimwear Tie Knot Skirt Black 10
- Price
- $35.07
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 6mo ago

Summer Mae Ribbed Maternity One Piece Swimsuit Dress Wrap Bathing Suit with Built-in Pocket Short Swimwear Tie Knot Skirt Black 12
- Price
- $35.55
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 6mo ago

Summer Mae Ribbed Maternity One Piece Swimsuit Ruffle Wood Ears Bathing Suit Scoop Neck Pregnancy Swimwear Black 14
- Price
- $36.01
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 10mo ago

Summer Mae Ribbed Maternity One Piece Swim Dress Pregnancy Swimsuit with Built-in Bottom Swimwear Tie Knot Skirt Bathing Suit Dark 16
- Price
- $37.25
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 1y ago

GINKANA Maternity Tankinis Swimsuits Ruffle Hem Pregnancy Bathing Suits 2 Pieces Swimwear Flower Print Swim Suits Green Floral XL
- Price
- $33.65
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
26
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
18%
Top 20: 48%
Open market
11%
- Summer Mae49%
- Charmo19%
- SUMMERSUNSHINE7%
- CUPSHE6%
- Century Star5%
- GINKANA4%
- Open — no brand owns it (11 brands, 11%)
Demand
Maternity Swimsuit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.0×
Search terms
Top Maternity Swimsuit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- maternity swimsuit2.2M/yr
- maternity bathing suit416K/yr
- maternity bikini160K/yr
- maternity swim169K/yr
- maternity swimsuit two piece122K/yr
- pregnancy swimsuits for women86K/yr
- maternity swim dress77K/yr
- maternity bathing suits for women119K/yr
- plus size maternity swimsuit79K/yr
- nursing swimsuit70K/yr
Reviews and returns
What reviews say buyers love and hate about Maternity Swimsuit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
awkward fit
too tight up top
Not for the large breasted women
sized up for chest size
My chest also grew a bit
Not the right color
color is inaccurate
Color not exact
Broke after one wear
Very nice suit however the bottoms are starting to fall apart
Cute as pictured only wore a couple times
Trash
it makes the suit look cheap
could be better quality
Love
The fit is flattering
Fits great
fits like a glove
So comfortable
making it comfortable to wear
easy to wear
The stretchiness is great
It stretches nicely
Comfortable and stretchy
Very flattering
Flattering
flattering look
the material is comfortable
Nice quality and sturdy material
Great material
Return
11.3% Return rate 92% Fixable by listing
Too small
awkward fit
too tight up top
Not for the large breasted women
sized up for chest size
My chest also grew a bit
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maternity Swimsuit questions
Answered from the same tracked data.









