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Maternity Swimsuit

Maybe

The top 5 products take only 18% of clicks. But returns run at 11.3% of orders, so Maternity Swimsuit is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$550K/yr4.0M searches / yr
90-day growth
+112.4%search demand this quarter
Competition
18%top-5 click share · 17 brands · 26 sellers

Flapen Score

Maternity Swimsuit against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Swimsuit is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Swimsuit market on Amazon at a glance

Shoppers on Amazon United States searched for Maternity Swimsuit 4.0M times last year and spent an estimated $550K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +112.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $550K a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
+112.4%
Conversion, latest week
0.4%
Market size, estimated
$550Ka year
Peak month
June10.0× the quietest month
Top search term
maternity swimsuit2.2M searches a year

02 · Price

A sale here is worth $32.82.

Listings sell for $32.82 on average, from $6.43 to $42.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $32.82 that is $3K to $8K a year per listing.

Average price
$32.82inside the $15 to $100 sweet spot
Price range
$6.43–$42.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
11.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #6,216 within Shops. It carries 678 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#6,216in Shops
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
678per listing
Listings tracked
112

04 · Newcomers

Amazon counts 11 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
11Amazon's first-year sales bar
Average brand age
37 months

Products

Top Maternity Swimsuit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

$0$11K$22K$33K$44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

26

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

18%

Top 20: 48%

Open market

11%

  • Summer Mae49%
  • Charmo19%
  • SUMMERSUNSHINE7%
  • CUPSHE6%
  • Century Star5%
  • GINKANA4%
  • Open — no brand owns it (11 brands, 11%)

Demand

Maternity Swimsuit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.0×

Search terms

Top Maternity Swimsuit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maternity swimsuit2.2M/yr
  • maternity bathing suit416K/yr
  • maternity bikini160K/yr
  • maternity swim169K/yr
  • maternity swimsuit two piece122K/yr
  • pregnancy swimsuits for women86K/yr
  • maternity swim dress77K/yr
  • maternity bathing suits for women119K/yr
  • plus size maternity swimsuit79K/yr
  • nursing swimsuit70K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Swimsuit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%+0.99

Too small

awkward fit

too tight up top

Chest Fit8%−0.08

Not for the large breasted women

sized up for chest size

My chest also grew a bit

Color4%−0.02

Not the right color

color is inaccurate

Color not exact

Durability3%−0.02

Broke after one wear

Very nice suit however the bottoms are starting to fall apart

Cute as pictured only wore a couple times

Quality-Overall3%−0.03

Trash

it makes the suit look cheap

could be better quality

Love

Size-Overall27%+0.99

The fit is flattering

Fits great

fits like a glove

Comfort-Overall18%+2.06

So comfortable

making it comfortable to wear

easy to wear

Stretchability/Expandability/Elasticity9%−0.04

The stretchiness is great

It stretches nicely

Comfortable and stretchy

Shape/Style6%+0.20

Very flattering

Flattering

flattering look

Material Quality5%

the material is comfortable

Nice quality and sturdy material

Great material

Return

11.3% Return rate 92% Fixable by listing

Size-Overall56%▇▇████

Too small

awkward fit

too tight up top

Chest Fit14%█▇▆█▇▇

Not for the large breasted women

sized up for chest size

My chest also grew a bit

Waist Fit6%▆█▇▅▆▅
Length5%██▇▆▇▆
Shape/Style4%███▇█▆

FAQ

Common Maternity Swimsuit questions

Answered from the same tracked data.