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Maternity Sweatpants

Fail

An estimated 13.5% of orders come back, so Maternity Sweatpants is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$125K/yr503K searches / yr
90-day growth
-43.2%search demand this quarter
Competition
54%top-5 click share · 16 brands · 22 sellers

Flapen Score

Maternity Sweatpants against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Sweatpants is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Sweatpants market on Amazon at a glance

Shoppers on Amazon United States searched for Maternity Sweatpants 503K times last year and spent an estimated $125K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 503K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
503K
Growth, 90 days vs prior 90
-43.2%
Conversion, latest week
0.9%
Market size, estimated
$125Ka year
Peak month
October3.8× the quietest month
Top search term
maternity sweatpants212K searches a year

02 · Price

A sale here is worth $27.34.

Listings sell for $27.34 on average, from $13.66 to $47.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $27.34 that is $7K to $14K a year per listing.

Average price
$27.34inside the $15 to $100 sweet spot
Price range
$13.66–$47.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
13.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,302 within Shops. It carries 1,322 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,302in Shops
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,322per listing
Listings tracked
26

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Maternity Sweatpants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

22

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

27%

  • Brand 138%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Maternity Sweatpants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Maternity Sweatpants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maternity sweatpants212K/yr
  • maternity joggers119K/yr
  • maternity joggers for women55K/yr
  • maternity sweats37K/yr
  • pregnancy sweatpants23K/yr
  • maternity sweat pants22K/yr
  • pregnancy joggers9K/yr
  • maternity jogger8K/yr
  • maternity jogger pants6K/yr
  • pregnancy joggers for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Sweatpants

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Size-Overall”
13.5%of orders come back
“Little tight”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Maternity Sweatpants questions

Answered from the same tracked data.