Maternity Sweater
Skip itSoft demand (-68.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.09avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.18–$46.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good802.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad$26K$26K/yr · 556K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-68.3%90-day search growth — must beat 0% to launch
Returns
Bad14.0%return rate — above 5% kills the launch gate
Is maternity sweater profitable on Amazon?
According to Flapen's Amazon United States niche tracking, maternity sweater is a $26K/yr Amazon United States market (556K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
maternity sweater market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $65K–$78K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #15,912
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 4.5%
- Avg brand age
- 31 months
- Avg seller age
- 189 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
50 rising
Sellers
56
Top-5 brand share
37%
Top 20: 85%
Top-5 click share
17%
Top 20: 44%
Open market
58%
- Smallshow11%
- Ekouaer8%
- MakeMeChic7%
- RoseSeek6%
- Milumia5%
- Sweetyweee5%
maternity sweater demand & seasonality
Weekly Amazon search volume, last 104 weeks — -68.3% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.8×
Top maternity sweater search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- maternity sweater409K/yr
- bump friendly tops21K/yr
- maternity sweaters109K/yr
- maternity work blouse9K/yr
- maternity peplum top7K/yr
Top maternity sweater products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smallshow Womens Maternity Sweater Shirt Long Sleeve Pregnancy Top Clothes Coffee S
Smallshow$18.974.5★154 rev
COZYEASE Womens Maternity Tops Long Sleeve Ribbed Knit Button Down Shirts Drop Shoulder V Neck Fall Clothes Pure Apricot Medium
COZYEASE$27.154.1★54 rev
Smallshow Womens Maternity Sweater Shirt Long Sleeve Pregnancy Top Clothes Coffee M
Smallshow$19.124.5★154 rev
RoseSeek Womens Maternity Striped T Shirts Long Sleeve Crew Neck Drop Shoulder Fall Tops Maternity Clothes Light Brown Medium
RoseSeek$30.514.2★39 rev
Sweetyweee 3 Pack Womens Ribbed Maternity Shirts Long Sleeve V Neck Pregnancy Sweaters with Side Split Pregnant Clothes(Brown Apricot Black Large)
Sweetyweee$38.184.3★154 rev
Newest
by launch date
MARI GABRIEL Womens Maternity Top Stretchy Knit Sweater Short Sleeve Striped Summer Pregnancy Round Neck Blouse Large Black Beige Striped
MARI GABRIEL$27.6410 rev
LILLUSORY Womens Oversized Tunic Sweaters Winter Cozy Tops Cute Chunky Crewneck Plus Size Pullover Long Sleeve Clothes Apricot L
LILLUSORY$29.77101 rev
SweatyRocks Womens Maternity Tank Tops Floral Babydoll Top Square Neck Smocked Peplum Blouse Shirts Beige Blue Large
SweatyRocks$28.2529 rev
Sweetyweee 4 Pack Womens Maternity Ribbed Shirts Long Sleeve Square Neck Sweaters Casual Slim Side Ruched Pregnancy Clothes(Purple Blue Apricot Black Medium)
Sweetyweee$18.2249 rev
COZYEASE Womens Maternity Tops Long Sleeve Ribbed Knit Button Down Shirts Drop Shoulder V Neck Fall Clothes Pure Apricot Medium
COZYEASE$27.1554 rev
Trending
90-day click momentumMARI GABRIEL Womens Maternity Top Stretchy Knit Sweater Short Sleeve Striped Summer Pregnancy Round Neck Blouse Large Black Beige Striped
MARI GABRIEL$27.644.6★
SweatyRocks Womens Maternity Tank Tops Floral Babydoll Top Square Neck Smocked Peplum Blouse Shirts Beige Blue Large
SweatyRocks$28.253.6★
PRETTYGARDEN Womens Chunky Knit Open Front Sweater Long Sleeve Button Loose Short Cardigan Outerwear Coats (Apricot Large)
PRETTYGARDEN$29.764.4★
Sweetyweee 4 Pack Womens Maternity Ribbed Shirts Long Sleeve Square Neck Sweaters Casual Slim Side Ruched Pregnancy Clothes(Purple Blue Apricot Black Medium)
Sweetyweee$18.224.2★
Milumia Womens Maternity Twist Front Sweater V Neck Long Sleeve Loose Pullover Top Knitwear Apricot Large
Milumia$29.853.7★
What reviews say buyers love and hate about maternity sweater
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is accurate”
“Extremely comfortable”
“good soft comfortable material”
“the color is accurate”
“High Quality Shirts”
“Cute material”
“flattering”
“its cozy and warm”
“I really liked this lightweight sweater”
“Such a great value”
What buyers complain about
“Too short”
“Scratchy material”
“it has no special quality to it”
“Its very thick”
“The cream is quite see through”
“Wrong color”
“Chemical smell”
“Not flattering”
“it's definitely not what's advertised”
“it is already pilling”
Top return reasons
Common maternity sweater questions
- Is maternity sweater profitable to sell on Amazon United States?
- The niche generates $26K/yr across 134 tracked products. 8 of 49 products launched in the last 360 days are still selling. 90-day search growth is -68.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the maternity sweater niche?
- 50 brands and 56 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in maternity sweater?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 14.0% — above our launch gate.
- When does demand for maternity sweater peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 16.8× the quietest.
- What does it cost to enter the maternity sweater niche?
- Listings span $8.18–$46.73; the average listing price is $26.09 (sweet spot $15–$100). The average incumbent carries 802 reviews — the moat a new listing must climb.