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Maternity Sweater

Fail

Demand is soft, at -68.3% this quarter, so Maternity Sweater is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$26K/yr556K searches / yr
90-day growth
-68.3%search demand this quarter
Competition
17%top-5 click share · 50 brands · 56 sellers

Flapen Score

Maternity Sweater against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Sweater is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Maternity Sweater 556K times last year and spent an estimated $26K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -68.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
556K
Growth, 90 days vs prior 90
-68.3%
Conversion, latest week
0.2%
Market size, estimated
$26Ka year
Peak month
December16.8× the quietest month
Top search term
maternity sweater409K searches a year

02 · Price

A sale here is worth $26.09.

Listings sell for $26.09 on average, from $8.18 to $46.73. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.09 that is $0 to $3K a year per listing.

Average price
$26.09inside the $15 to $100 sweet spot
Price range
$8.18–$46.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
14.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #15,912 within Shops. It carries 802 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#15,912in Shops
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
802per listing
Listings tracked
134

04 · Newcomers

8 of last year's 49 launches cleared the first-year sales bar.

49 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
49
Successful launches
8Amazon's first-year sales bar
Average brand age
31 months

Products

Top Maternity Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

50 rising

Sellers

56

Top-5 brand share

37%

Top 20: 85%

Top-5 click share

17%

Top 20: 44%

Open market

58%

  • Brand 111%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Maternity Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.8×

Search terms

Top Maternity Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maternity sweater409K/yr
  • bump friendly tops21K/yr
  • maternity sweaters109K/yr
  • maternity work blouse9K/yr
  • maternity peplum top7K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Sweater

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
14.0%of orders come back
“Too short”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Maternity Sweater questions

Answered from the same tracked data.