Skip to content

Maternity Skirt

Maybe

Products sell for $29.54 on average, inside the sweet spot. But an estimated 11.5% of orders come back, so Maternity Skirt is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$60K/yr293K searches / yr
90-day growth
+46.8%search demand this quarter
Competition
28%top-5 click share · 29 brands · 31 sellers

Flapen Score

Maternity Skirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Skirt is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Skirt market on Amazon at a glance

Shoppers on Amazon United States searched for Maternity Skirt 293K times last year and spent an estimated $60K. The top 5 brands take 62% of clicks. Demand peaks in Mar. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +46.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
+46.8%
Conversion, latest week
0.7%
Market size, estimated
$60Ka year
Peak month
March1.5× the quietest month
Top search term
maternity skort45K searches a year

02 · Price

A sale here is worth $29.54.

Listings sell for $29.54 on average, from $12.84 to $45.45. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $29.54 that is $0 to $3K a year per listing.

Average price
$29.54inside the $15 to $100 sweet spot
Price range
$12.84–$45.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
11.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #15,381 within Shops. It carries 999 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
1.2%
Average rank
#15,381in Shops
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
999per listing
Listings tracked
66

04 · Newcomers

4 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Maternity Skirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

31

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

28%

Top 20: 60%

Open market

31%

  • Brand 118%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 510%
  • Brand 67%

Demand

Maternity Skirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.5×

Search terms

Top Maternity Skirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maternity skort45K/yr
  • maternity maxi skirt53K/yr
  • maternity tennis skirt23K/yr
  • maternity athletic skirt15K/yr
  • maternity skorts for women12K/yr
  • maternity golf skirt10K/yr
  • maternity jean skirt14K/yr
  • maternity skorts7K/yr
  • white maternity skirt11K/yr
  • maternity denim skirt13K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Skirt

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Size-Overall”
11.5%of orders come back
“runs large”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Maternity Skirt questions

Answered from the same tracked data.