Maternity Shorts

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +64.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $929K a year.

Searches, last 12 months

3.7M

Growth, 90 days vs prior 90

+64.1%

Conversion, latest week

1.1%

Market size, estimated

$929Ka year

Peak month

June10.6× the quietest month

Top search term

maternity shorts2.0M searches a year

Listings sell for $22.10 on average, from $6.24 to $35.49. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $22.10 that is $17K to $22K a year per listing.

Average price

$22.10inside the $15 to $100 sweet spot

Price range

$6.24–$35.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$17K–$22K

Returns

4.2%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #2,778 within Shops. It carries 1,987 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#2,778in Shops

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,987per listing

Listings tracked

54

15 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

8Amazon's first-year sales bar

Average brand age

37 months