Is maternity shorts profitable to sell on Amazon United States?

The niche generates $929K/yr across 54 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is +64.1%. Flapen's verdict: Launch it (61/100).

How competitive is the maternity shorts niche?

26 brands and 36 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in maternity shorts?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Material Quality. The return rate is 4.2%.

When does demand for maternity shorts peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 10.6× the quietest.

What does it cost to enter the maternity shorts niche?

Listings span $6.24–$35.49; the average listing price is $22.10 (sweet spot $15–$100). The average incumbent carries 1,987 reviews — the moat a new listing must climb.

Maternity Shorts

Launch it

A $929K/yr market growing +64.1% this quarter with returns at 4.2% — clears our launch bar.

Avg price

Great$22.10

avg listing price — sweet spot $15–$100

Growth

Great+64.1%

90-day search growth — must beat 0% to launch

Market size

Great$929K

$929K/yr · 3.7M searches

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Price range

Good$6.24–$35.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,987.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

Is maternity shorts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, maternity shorts is a $929K/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Launch it — 61/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

maternity shorts market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: $884K–$1.1M; units × avg price
Conversion rate: 1.1%
Avg BSR: #2,778
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.1%
Avg brand age: 37 months
Avg seller age: 173 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

39%

Top 20: 72%

Open market

33%

fitglam16%
Dalavch13%
Foucome11%
Siimcuzy11%
V VOCNI9%
CRZ YOGA7%

maternity shorts demand & seasonality

Weekly Amazon search volume, last 104 weeks — +64.1% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 10.6×

Open Trend

Top maternity shorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

maternity shorts2.0M/yr +55.5%0.8% conv.
maternity biker shorts416K/yr +66.5%1.4% conv.
maternity jean shorts206K/yr +104.3%0.5% conv.
pregnancy shorts197K/yr +136.5%0.8% conv.
maternity shorts for women191K/yr +41.8%0.7% conv.
maternity athletic shorts117K/yr +74.9%0.9% conv.
maternity denim shorts65K/yr +83.2%0.3% conv.
plus size maternity shorts54K/yr +72.2%0.0% conv.
maternity workout shorts62K/yr +46.4%1.1% conv.
maternity shorts denim45K/yr +100.9%0.3% conv.

All search terms

Top maternity shorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dalavch 4 Pack Womens Maternity Yoga Shorts Over The Belly Pregnancy Biker Workout Active Athletic Pregnant Shorts 5 2 Black 1 Pink 1 Blue Medium

Dalavch$25.764.6★974 rev

Siimcuzy 4 Pack Womens Maternity Shorts with Pockets Over The Belly Yoga Biker Pregnancy Workout Running Active Shorts 2 Black 1 Heather Grey 1 Wine Medium

Siimcuzy$25.624.6★692 rev

Foucome Maternity Jean Shorts Wide Elastic Band Maternity Shorts for Women Denim (Light Blue M)

Foucome$26.334.4★5,383 rev

fitglam Womens Maternity Shorts Lounge Sleep Pajama Workout Comfy Stretchy Pregnancy Shorts(Black/Dark Heather Grey Medium)

fitglam$18.014.6★2,331 rev

V VOCNI Maternity Denim Shorts for Women High Waist Distressed Cuffed Hem Casual Denim Jeans Short Dark Blue Large

V VOCNI$24.424.6★2,316 rev

Newest

by launch date

Happy.angel Maternity Biker Shorts with Pockets Over The Belly Pregnancy Yoga Shorts for Workout Running Lounge Black L

Happy.angel$6.24126 rev

5mo ago

BLENCOT Womens Maternity Jean Shorts Under Belly Maternity Lounge Denim Shorts Pregnancy Fold Hem Comfy Clothes with Elastic Panel Myosotis Blue M

BLENCOT$28.4860 rev

7mo ago

Summer Mae CloudFeel Maternity Shorts with Pockets Over The Belly Pregnancy Yoga Workout Biker Short Active Athletic Pants Black M

Summer Mae$17.2383 rev

9mo ago

Dalavch 4 Pack Womens Maternity Yoga Shorts Over the Belly Pregnancy Biker Workout Active Athletic Pregnant Shorts 5 2 Black 1 Pink 1 Blue Large

Dalavch$26.38974 rev

1y ago

Siimcuzy 4 Pack Womens Maternity Shorts with Pockets Over The Belly Yoga Biker Pregnancy Workout Running Active Shorts 2 Black 1 Heather Grey 1 Wine Medium

Siimcuzy$25.62692 rev

2y ago

What reviews say buyers love and hate about maternity shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall35%

“Comfortable and durable”

Size-Overall14%

“not too tight”

Stretchability/Expandability/Elasticity7%

“Fabric is stretchy”

Soft Feel6%

“Soft and comfortable”

Quality-Overall4%

“They seem to be well made”

Value For Money3%

“Worth every penny”

Pockets/Compartments3%

“Love the pockets”

Color2%

“Colors are accurate”

Material Quality2%

“The material is lightweight and cool,”

Exercise/Sports Suitability2%

“Good pair of workout shorts”

What buyers complain about

Size-Overall14%

“run big”

Comfort-Overall7%

“Not comfortable at all”

Material Quality3%

“seems like ver my cheap material and rides up”

Allergies3%

“Caused A Rash”

Stretchability/Expandability/Elasticity3%

“had some more stretch”

Smell3%

“Weird smell”

Transparency3%

“causing it to be see through”

Thickness2%

“Slightly see through/thin material”

Pockets/Compartments2%

“no pockets”

Quality-Overall2%

“Cheap”

Top return reasons

Size-Overall52%

Waist Fit9%

Thigh Fit6%

Material Quality6%

Length6%

Thin2%

Hip Fit2%

Inseam Fit2%

Advertised Vs Actual Product2%

Shape/Style2%

Common maternity shorts questions

Is maternity shorts profitable to sell on Amazon United States?: The niche generates $929K/yr across 54 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is +64.1%. Flapen's verdict: Launch it (61/100).
How competitive is the maternity shorts niche?: 26 brands and 36 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in maternity shorts?: Top complaints mined from reviews: Size-Overall, Comfort-Overall, Material Quality. The return rate is 4.2%.
When does demand for maternity shorts peak?: Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 10.6× the quietest.
What does it cost to enter the maternity shorts niche?: Listings span $6.24–$35.49; the average listing price is $22.10 (sweet spot $15–$100). The average incumbent carries 1,987 reviews — the moat a new listing must climb.