Maternity Shoes

Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months

436K

Growth, 90 days vs prior 90

+17.6%

Conversion, latest week

0.4%

Market size, estimated

$76Ka year

Peak month

April1.9× the quietest month

Top search term

bobs214K searches a year

Listings sell for $38.70 on average, from $9.82 to $61.25. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $38.70 that is $0 to $4K a year per listing.

Average price

$38.70inside the $15 to $100 sweet spot

Price range

$9.82–$61.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

6.5%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #801 within Fashion Sneakers. It carries 7,664 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

96%

Out of stock, average day

6.2%

Average rank

#801in Fashion Sneakers

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

7,664per listing

Listings tracked

101

26 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

26

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months