Maternity Shoes
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$38.70avg listing price — sweet spot $15–$100
Price range
Great$9.82–$61.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad7,664.19avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.5%return rate — above 5% kills the launch gate
Market size
Bad$76K$76K/yr · 436K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Is maternity shoes profitable on Amazon?
According to Flapen's Amazon United States niche tracking, maternity shoes is a $76K/yr Amazon United States market (436K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
maternity shoes market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $48K–$58K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #801
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 65%
- Out of stock
- 6.2%
- Avg brand age
- 40 months
- Avg seller age
- 141 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
69
Top-5 brand share
84%
Top 20: 99%
Top-5 click share
20%
Top 20: 46%
Open market
13%
- Skechers71%
- STQ5%
- Obtaom3%
- TOMS3%
- BENEKER3%
- Project Cloud2%
- Open — no brand owns it (16 brands, 13%)
maternity shoes demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.9×
Top maternity shoes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- bobs214K/yr
- skechers bobs shoes19K/yr
- easy slip on shoes12K/yr
- skechers slip-ins womens bobs16K/yr
- womens skechers bobs17K/yr
- bobs skechers slip-on shoes women4K/yr
- bobs b cute 2.0 skechers shoes for women8K/yr
- slip on boat shoes for women10K/yr
- skechers bobs b cute sneakers for women9K/yr
- bobs flats for women11K/yr
Top maternity shoes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skechers Womens Bobs B Cute Shoe
Skechers$40.754.5★48,031 rev
Skechers Womens Bobs B Cute Sneaker Memory Foam Flexible Outsole Lightweight Vegan Shoes Black 8
Skechers$32.274.5★48,031 rev
Skechers Womens Hands Free Slip-Ins Skip Cute - B Cute Sweet Sneaker Black 9
Skechers$51.754.5★5,064 rev
Skechers Womens Bobs B Cute Sneaker Memory Foam Flexible Outsole Lightweight Vegan Shoes White 7
Skechers$39.754.5★48,031 rev
Skechers Womens Bobs B Cute Sneaker Memory Foam Flexible Outsole Lightweight Vegan Shoes Black/Black 7
Skechers$40.454.5★48,031 rev
Newest
by launch date
Skechers Bobs Womens B Cute 2.0 - Seaside Stride RED 8
Skechers$46.8353 rev
Skechers Bobs Womens B Cute 2.0 - Puppy Prance WMLT 6
Skechers$48.6271 rev
Skechers Womens Bobs B Cute 2.0 Sneaker Natural Multi 5
Skechers$48.2617 rev
Skechers Womens Flexpadrille Lo-Breezy Twirl Ballet Flat Off White 10
Skechers$41.4516 rev
AIRHAS Womens Minimalist Barefoot Shoes Zero Drop Wide Toe Box Shoes Lightweight Casual Fashion Sneakers for Women(Black/Gum 8.0)
AIRHAS$35.89401 rev
Trending
90-day click momentumAIRHAS Womens Minimalist Barefoot Shoes Zero Drop Wide Toe Box Shoes Lightweight Casual Fashion Sneakers for Women(Black/Gum 8.0)
AIRHAS$35.894.3★
Skechers BOBS Womens B Cute 2.0 TPE 6H W US
Skechers$46.864.4★
Skechers BOBS Womens B Cute 2.0 WHT 7H M US
Skechers$44.014.4★
Skechers Bobs Womens B Cute 2.0 - Puppy Prance WMLT 6
Skechers$48.624.3★
STQ Casual Shoes for Women Memory Foam Slip On Sneakers Comfortable Loafers Taupe 8
STQ$32.194.3★
What reviews say buyers love and hate about maternity shoes
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable fit”
“Fits well”
“Good value”
“stylish too”
“the colors are really vibrant”
“These shoes are a good quality”
“Easy to put on/take off”
“Lightweight”
“Perfect for the pool and the beach”
“No more falling off mid-walk”
What buyers complain about
“Too short”
“Not as comfy”
“False advertising for sure”
“Its taken some time to break them in”
“Loose in the heel”
“Not for wide feet”
“Cheap”
“no cushion”
“hard as a rock”
“No Arch Support”
Top return reasons
Common maternity shoes questions
- Is maternity shoes profitable to sell on Amazon United States?
- The niche generates $76K/yr across 101 tracked products. 3 of 26 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the maternity shoes niche?
- 22 brands and 69 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in maternity shoes?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Advertised Vs Actual Product. The return rate is 6.5% — above our launch gate.
- When does demand for maternity shoes peak?
- Demand peaks in Apr; the busiest month runs 1.9× the quietest.
- What does it cost to enter the maternity shoes niche?
- Listings span $9.82–$61.25; the average listing price is $38.70 (sweet spot $15–$100). The average incumbent carries 7,664 reviews — the moat a new listing must climb.