Maternity Shapewear
FailAn estimated 8.3% of orders come back, so Maternity Shapewear is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $308K/yr736K searches / yr
- 90-day growth
- -0.3%search demand this quarter
- Competition
- 54%top-5 click share · 11 brands · 17 sellers
Flapen Score
Maternity Shapewear against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Shapewear is stronger. Inside it, weaker.
Market
The Maternity Shapewear market on Amazon at a glance
Shoppers on Amazon United States searched for Maternity Shapewear 736K times last year and spent an estimated $308K. The top 5 brands take 82% of clicks. Demand peaks in Apr. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 736K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $308K a year.
- Searches, last 12 months
- 736K
- Growth, 90 days vs prior 90
- -0.3%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $308Ka year
- Peak month
- April2.1× the quietest month
- Top search term
- maternity shapewear294K searches a year
02 · Price
A sale here is worth $15.07.
Listings sell for $15.07 on average, from $7.92 to $28.68. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $15.07 that is $19K to $23K a year per listing.
- Average price
- $15.07inside the $15 to $100 sweet spot
- Price range
- $7.92–$28.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $19K–$23K
- Returns
- 8.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5,779 within Shops. It carries 3,138 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #5,779in Shops
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 3,138per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Maternity Shapewear products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KUNINDOME Seamless Maternity Shapewear Prevent Thigh Chaffing Pregnancy Belly Support S-5XL Nude
- Price
- $11.28
- Rating
- 4.5/5
- Reviews
- 9,309
- Age
- 5y ago

Peauty Maternity Shapewear Underwear for Under Dresses Belly Bands Pregnant Women Pregnancy Belly Band Pregnancy Shapewear Shorts Summer Maternity Dress Clothes Baby Shower Photoshoot (Nude L)
- Price
- $12.84
- Rating
- 4.5/5
- Reviews
- 9,899
- Age
- 7y ago

KIM S Pregnancy Belly Band for Pregnant Women Shapewear Shorts Underwear Maternity Safety Belt Photoshoot Panties Outfit Baby Shower Maternity Dress for Mom be Leggings Jeans(Nude L)
- Price
- $11.40
- Rating
- 4.4/5
- Reviews
- 7,331
- Age
- 7y ago

KUNINDOME Maternity Shapewear Nude Large
- Price
- $9.36
- Rating
- 4.3/5
- Reviews
- 397
- Age
- 2y ago

Narcissus Maternity Shapewear Under Dress White Maternity Photoshoot Dress Gender Reveal Pregnancy Clothes For Bump&Body Shaper Underwear Nude L
- Price
- $11.13
- Rating
- 4.5/5
- Reviews
- 6,075
- Age
- 7y ago
Trending
estimated 90-day click momentum
Momcozy Maternity Shapewear for Under Dresses Anti-Chafing Mid-Thigh Pregnancy Underwear Cotton Gusset
- Price
- $23.83
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 6mo ago

HOFISH Maternity Support Underwear Seamless No-Show Pregnancy Shapewear Panties for Women 2Pack Black/Beige Medium
- Price
- $8.70
- Rating
- 4.5/5
- Reviews
- 421
- Age
- 11mo ago

Peauty Maternity Dress Baby Shower Dresses Pregnancy Shorts for Women Maternity Shapewear Under Dress Pregnancy Belly Band Plus Size Pregnant Underwear for Women(Black+Nude M)
- Price
- $22.71
- Rating
- 4.5/5
- Reviews
- 9,899
- Age
- 7y ago

MUSIDORA Seamless Maternity Shapewear - Over Bump Maternity Underwear All-Day Comfort Maternity Spanx for Baby Shower and Photography (Nude M)
- Price
- $12.31
- Rating
- 4.6/5
- Reviews
- 1,294
- Age
- 6y ago

Dalavch 4 Pack Womens Maternity Yoga Shorts Over The Belly Pregnancy Biker Workout Active Athletic Pregnant Shorts 5 2 Black 1 Pink 1 Blue Medium
- Price
- $25.76
- Rating
- 4.6/5
- Reviews
- 974
- Age
- 2y ago
Newest
by launch date
Momcozy Maternity Shapewear for Under Dresses Anti-Chafing Mid-Thigh Pregnancy Underwear Cotton Gusset
- Price
- $23.83
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 6mo ago

Y25D Womens Maternity Bodysuit Pregnancy Workout Shapewear Yoga Sleeveless Tank Top Shorts Seamless Romper Jumpsuit Beige Large
- Price
- $18.63
- Rating
- 3.2/5
- Reviews
- 27
- Age
- 8mo ago

HOFISH Maternity Support Underwear Seamless No-Show Pregnancy Shapewear Panties for Women 2Pack Black/Beige Medium
- Price
- $8.70
- Rating
- 4.5/5
- Reviews
- 421
- Age
- 11mo ago

Y25D Maternity Shapewear for Under Dresses Over Belly Pregnancy Underwear Mid-Thigh High Waist Shorts Panties for Baby Shower Black
- Price
- $8.93
- Rating
- 4.5/5
- Reviews
- 372
- Age
- 1y ago

Peauty Maternity Shapewear Maternity Underwear Under Dresses Boyshorts Panties Pregnancy Must Haves Pregnancy Shapewear Summer Pink White Dress Baby Shower Dress Photoshoot (Nude M)
- Price
- $9.77
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
17
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 94%
Open market
13%
- KUNINDOME31%
- Peauty25%
- Momcozy10%
- Y25D8%
- KIM S7%
- Narcissus5%
- Open — no brand owns it (5 brands, 13%)
Demand
Maternity Shapewear search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.1×
Search terms
Top Maternity Shapewear search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- maternity shapewear294K/yr
- pregnancy shapewear106K/yr
- maternity shapewear for under dresses92K/yr
- maternity spanx59K/yr
- pregnancy shapewear under dress29K/yr
- maternity shapewear shorts20K/yr
- pregnancy faja16K/yr
- maternity under shorts9K/yr
- pregnancy spanx for under dress14K/yr
- maternity underwear shorts7K/yr
Reviews and returns
What reviews say buyers love and hate about Maternity Shapewear
We read the reviews and the return reasons for every product selling here.
“it was too big for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maternity Shapewear questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









