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Maternity Set

Maybe

The top 5 products take only 18% of clicks. But buyers convert on only 0.2% of searches, so Maternity Set is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$45K/yr811K searches / yr
90-day growth
+34.6%search demand this quarter
Competition
18%top-5 click share · 49 brands · 60 sellers

Flapen Score

Maternity Set against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Set is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Set market on Amazon at a glance

Shoppers on Amazon United States searched for Maternity Set 811K times last year and spent an estimated $45K. The top 5 brands take 49% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 811K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
811K
Growth, 90 days vs prior 90
+34.6%
Conversion, latest week
0.2%
Market size, estimated
$45Ka year
Peak month
January1.7× the quietest month
Top search term
maternity set286K searches a year

02 · Price

A sale here is worth $27.85.

Listings sell for $27.85 on average, from $9.48 to $53.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.85 that is $0 to $3K a year per listing.

Average price
$27.85inside the $15 to $100 sweet spot
Price range
$9.48–$53.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #3,071 within Clothing Sets. It carries 2,582 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#3,071in Clothing Sets
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,582per listing
Listings tracked
131

04 · Newcomers

17 of last year's 43 launches cleared the first-year sales bar.

43 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
43
Successful launches
17Amazon's first-year sales bar
Average brand age
35 months

Products

Top Maternity Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

49 rising

Sellers

60

Top-5 brand share

49%

Top 20: 86%

Top-5 click share

18%

Top 20: 46%

Open market

47%

  • Brand 125%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Maternity Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Maternity Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maternity set286K/yr
  • post partum outfits81K/yr
  • postpartum clothes for women65K/yr
  • postpartum sets37K/yr
  • postpartum set37K/yr
  • going home outfit for mom46K/yr
  • maternity loungewear53K/yr
  • post partum clothes27K/yr
  • post partum outfit22K/yr
  • leaving hospital outfit for mom15K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Set

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Size-Overall”
4.8%of orders come back
“Runs Large”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Maternity Set questions

Answered from the same tracked data.