Maternity Set
MaybeThe top 5 products take only 18% of clicks. But buyers convert on only 0.2% of searches, so Maternity Set is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 4554
- Market size
- $45K/yr811K searches / yr
- 90-day growth
- +34.6%search demand this quarter
- Competition
- 18%top-5 click share · 49 brands · 60 sellers
Flapen Score
Maternity Set against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Set is stronger. Inside it, weaker.
Market
The Maternity Set market on Amazon at a glance
Shoppers on Amazon United States searched for Maternity Set 811K times last year and spent an estimated $45K. The top 5 brands take 49% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 811K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 811K
- Growth, 90 days vs prior 90
- +34.6%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $45Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- maternity set286K searches a year
02 · Price
A sale here is worth $27.85.
Listings sell for $27.85 on average, from $9.48 to $53.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.85 that is $0 to $3K a year per listing.
- Average price
- $27.85inside the $15 to $100 sweet spot
- Price range
- $9.48–$53.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #3,071 within Clothing Sets. It carries 2,582 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #3,071in Clothing Sets
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 2,582per listing
- Listings tracked
- 131
04 · Newcomers
17 of last year's 43 launches cleared the first-year sales bar.
43 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 43
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Maternity Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
49 rising
Sellers
60
Top-5 brand share
49%
Top 20: 86%
Top-5 click share
18%
Top 20: 46%
Open market
47%
- Brand 125%
- Brand 27%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Maternity Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Maternity Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- maternity set286K/yr
- post partum outfits81K/yr
- postpartum clothes for women65K/yr
- postpartum sets37K/yr
- postpartum set37K/yr
- going home outfit for mom46K/yr
- maternity loungewear53K/yr
- post partum clothes27K/yr
- post partum outfit22K/yr
- leaving hospital outfit for mom15K/yr
Reviews and returns
What reviews say buyers love and hate about Maternity Set
We read the reviews and the return reasons for every product selling here.
“Runs Large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maternity Set questions
Answered from the same tracked data.









