Maternity Scrubs

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $299K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

0.6%

Market size, estimated

$299Ka year

Peak month

September1.4× the quietest month

Top search term

maternity scrub pants623K searches a year

Listings sell for $34.97 on average, from $15.78 to $58.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $34.97 that is $3K to $9K a year per listing.

Average price

$34.97inside the $15 to $100 sweet spot

Price range

$15.78–$58.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

11.9%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #11,086 within Shops. It carries 425 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

99%

Out of stock, average day

11.8%

Average rank

#11,086in Shops

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

425per listing

Listings tracked

76

32 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

32

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months