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52

Maternity Scrubs

Worth a look

Shows a sweet-spot price point ($34.97 avg), but high returns (11.9%) keeps it on the watch list.

Market size 51Growth 18Conversion 8Competition 88Returns 1Price range 95Avg price 95Brand share 62Review moat 79Quality gap 86

Avg price

Incredible$34.97

avg listing price — sweet spot $15–$100

Price range

Incredible$15.78–$58.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great27%

top-5 click share — an open shelf

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great424.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Market size

Good$299K

$299K/yr · 1.4M searches

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.9%

return rate — above 5% kills the launch gate

Is maternity scrubs profitable on Amazon?

According to Flapen's Amazon United States niche tracking, maternity scrubs is a $299K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

maternity scrubs market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
$350K–$437K
units × avg price
Conversion rate
0.6%
Avg BSR
#11,086
Page quality
0%
Prime
99%
Sponsored
97%
Out of stock
11.8%
Avg brand age
37 months
Avg seller age
161 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

32

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

27%

Top 20: 59%

Open market

25%

  • Med Couture21%
  • Sweetyweee18%
  • COZYFIT14%
  • V VOCNI8%
  • WINK7%
  • JoyMotion7%

maternity scrubs demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top maternity scrubs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • maternity scrub pants623K/yr
  • maternity scrubs375K/yr
  • maternity scrub set53K/yr
  • maternity scrubs pants52K/yr
  • maternity scrubs set26K/yr
  • maternity scrub pants for women27K/yr
  • pregnancy scrubs27K/yr
  • maternity scrubs for women set42K/yr
  • pregnancy scrub pants19K/yr
  • black maternity scrub pants20K/yr
All search terms

Top maternity scrubs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6K4%$12K6%$18K8%$24K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about maternity scrubs

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall23%

“So comfortable”

Size-Overall18%

“The fit is flattering”

Stretchability/Expandability/Elasticity8%

“has an amazing amount of stretch”

Quality-Overall7%

“Good quality”

Soft Feel5%

“Soft leggings”

Material Quality4%

“Comfortable material”

Value For Money3%

“reasonably priced”

Pockets/Compartments2%

“Youll have enough pockets”

Waist Fit2%

“Comfortable and Spacious Belly Area”

Color2%

“Love so much I bought in two more colors”

What buyers complain about

Size-Overall21%

“size down”

Material Quality7%

“material feels like nylon”

Quality-Overall6%

“Overpriced for the quality”

Thickness5%

“The fabric is quite thick”

Shrinkage Resistance4%

“Shrink horribly”

Comfort-Overall3%

“Not comfy”

Durability2%

“I worry about how itll hold up seeing as this was obviously washed”

Length2%

“Im giving this 4/5 stars not because of the length”

Wrinkles2%

“Wrinkle demon”

Stretchability/Expandability/Elasticity2%

“ZERO STRETCH”

Top return reasons

Size-Overall50%
Waist Fit12%
Material Quality7%
Length6%
Thigh Fit5%
Inseam Fit3%
Hip Fit3%
Thin3%
Advertised Vs Actual Product2%
Chest Fit1%

Common maternity scrubs questions

Is maternity scrubs profitable to sell on Amazon United States?
The niche generates $299K/yr across 76 tracked products. 2 of 32 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the maternity scrubs niche?
19 brands and 32 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in maternity scrubs?
Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 11.9% — above our launch gate.
When does demand for maternity scrubs peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the maternity scrubs niche?
Listings span $15.78–$58.02; the average listing price is $34.97 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.