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Maternity Romper

Maybe

The top 5 products take only 20% of clicks. But an estimated 11.4% of orders come back, so Maternity Romper is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$71K/yr709K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
20%top-5 click share · 34 brands · 41 sellers

Flapen Score

Maternity Romper against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Romper is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Romper market on Amazon at a glance

Shoppers on Amazon United States searched for Maternity Romper 709K times last year and spent an estimated $71K. The top 5 brands take 45% of clicks. Demand peaks in Mar–Apr. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 709K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
709K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
0.3%
Market size, estimated
$71Ka year
Peak month
March1.7× the quietest month
Top search term
maternity overalls295K searches a year

02 · Price

A sale here is worth $30.24.

Listings sell for $30.24 on average, from $15.57 to $53.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.24 that is $0 to $3K a year per listing.

Average price
$30.24inside the $15 to $100 sweet spot
Price range
$15.57–$53.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
11.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #684 within Jumpsuits, Rompers & Overalls. It carries 1,655 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
98%
Out of stock, average day
0.7%
Average rank
#684in Jumpsuits, Rompers & Overalls
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,655per listing
Listings tracked
95

04 · Newcomers

4 of last year's 38 launches cleared the first-year sales bar.

38 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
38
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Maternity Romper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

41

Top-5 brand share

45%

Top 20: 92%

Top-5 click share

20%

Top 20: 53%

Open market

49%

  • Brand 114%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Maternity Romper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 1.7×

Search terms

Top Maternity Romper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maternity overalls295K/yr
  • maternity overalls for women113K/yr
  • pregnancy overalls33K/yr
  • pregnancy jumpsuit37K/yr
  • maternity onesie22K/yr
  • maternity romper shorts22K/yr
  • pregnancy overalls for women27K/yr
  • maternity country concert outfits12K/yr
  • maternity one piece17K/yr
  • pregnancy jumpsuits for women30K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Romper

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
25%of negative reviews mention “Size-Overall”
11.4%of orders come back
“Fits large”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Maternity Romper questions

Answered from the same tracked data.